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I left Newcastle United after just seven months amid PSR battle for a totally different challenge

-Credit:Reach Publishing Services Limited
-Credit:Reach Publishing Services Limited


235 days. That is how long Eddie Howe and Lloyd Kelly's reunion lasted.

The pair, first brought together when Kelly left Bristol City for Bournemouth, were on the same side once again for only seven months before Newcastle United sold the 26-year-old on transfer deadline day, citing their ongoing battle with Profit and Sustainability Rules [PSR].

Kelly made only 14 appearances in black and white and will be remembered for the profit he made the club [£20m] rather than his exploits on the pitch. Now, his attention is on what he can do with Juventus.

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The centre-back has been settling into his new surroundings, taking in training in Turin and being included in Thiago Motta's Friday squad as Juventus took on Como. A new start, an exciting challenge and one he didn't feel he could turn down.

“It was just a brief conversation [with Juve boss Motta] because it was a busy morning so I’m sure we’ll have another time to sit down and go through a lot of things," Kelly told Juventus TV.

“Of course it’s a quick transition, so I want to adapt to the football, the playing style, the way he wants to play and the way he wants his players to play for this club. There’ll be many conversations to have.

“I’m excited. Of course, it’s going to be different, I’m going to have to adapt quickly but I’m looking forward to the challenge, I never say no to a challenge, so it’s something I’ll put my heart in. I’m sure we’ll be able to strive for good things for my time here.”

Howe was keen to keep Kelly until at least the end of the campaign given his thin squad at present but selling a fringe asset for £20m, just months after snapping him up for free, is too good an offer to turn down in the world of PSR.

It is business logic trumping football logic, as Howe often says, with Newcastle hoping not to suffer the consequences later in the season as they chase the top four.

“I don’t think it was necessarily my decision to let him leave, I think it was very reluctant from our side because Lloyd’s a player that had just recently signed and we believed in him and his qualities,” Howe said earlier this week.

“Slightly frustrating for him that he hadn’t played more, but in part really due to the form of the other players around him. But I think we’re in the world, and we have been this window of trying to manage PSR and trying to make decisions that benefit us in the long-term, and this is one of those decisions."