Liverpool has the chance to comprehensively end the last vestiges of Manchester United's claim to be the biggest club in England this season. But according to new data, that ship may already have sailed.

Traditionally, the "size" of a club is judged on trophies. Jurgen Klopp closed the gap, not least with his final-season Carabao Cup triumph, but Man United can still just about argue a slender advantage by leaning heavily on its Community Shield successes.

Yet if Arne Slot can tie things up on 20 top flight titles apiece this season, perhaps winning another trophy for good measure, it's hard to see how anyone could favor the Old Trafford side's record. And for a club that so often accused the Anfield faithful of living in the past, the present-day reality at Man United is particularly bleak.

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The appointment of Ruben Amorim has somehow seemed to make Man United even worse. Languishing in 13th, the manager reportedly damaged a TV in a dressing room rage after the defeat to Brighton.

The first Premier League side to become a real commercial behemoth, Man United would at least once have flexed its global brand appeal to show its superiority to its North-West neighbor. Yet even that is no longer much of a point of solace.

In the post-Ferguson years, teams have caught up to Manchester United both on and off the field. There's no doubt that it still retains global status, but the latest figures show the progress that Liverpool has made in closing the gap.

According to Nielsen, Liverpool is the most-watched team in the Premier League in 2024/25. In total, 133.8 million viewers have watched the Reds.

This appeal is global. Liverpool is the outright most-watched side in Europe, Central and South America, and the MENA (Middle East and North Africa) regions.

Announcing that feat, Liverpool also drew attention to its milestone of 200 million global followers across all major social media platforms. One recent video, featuring young fan Isaac Kearney, has attracted more than 140 million views.

Many of those views came from YouTube, where Liverpool was the first Premier League club to hit 10 million subscribers. Across all platforms, Liverpool also had the most engaged fans last season.

"Diamond play button from YouTube, you'll never sing that" is unlikely to ring around Anfield any time soon. But it's yet another marker of the club's progress — Manchester United once dominated off the pitch in order to dominate on it, and Liverpool is well on track to do the same.

Liverpool.com says: It's hard to get overly excited by these milestones, but they are clearly significant. Like it or not, commercial success and on-pitch success have generally gone hand-in-hand in the Premier League era.

And of course, it's nice to get one over on Manchester United and the rest of the league. Anything that shows just how massive Liverpool is will always be welcome news.