Liverpool to make major badge change for 2025/26 season with new Adidas kit deal
Liverpool's home, away and third kits next season will each feature a different crest, according to reliable kit leak website Footy Headlines.
The Reds' current kit deal with Nike will conclude at the end of the 2024-25 campaign, with Adidas taking over on a five-year deal that will run until 2030.
Nike has used the same crest - the liver bird, the mythical creature that is the symbol of the city of Liverpool - on every Liverpool kit since the start of its five-year deal in 2020. The liver bird will continue to feature prominently under Adidas, but the German sportswear giant will seemingly add some variety to how it appears across the team's three strips.
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The crest that is used on next season's home kit will seemingly remain unchanged, while on the away strip the liver bird will be placed inside a shield.
The third strip will feature a crest which is a modern interpretation of the Reds' badge from the early 90s. The third strip's crest is the only one of the three which features the words "Liverpool Football Club". In terms of the colours of the kits themselves, the away jersey is white, while the third jersey is turquoise.
Adidas beat Nike and Puma in a tender process to become the Reds' new kit supplier between 2025 and 2030 and the deal is expected to be worth around £60 million ($73 million) per year to the club.
Liverpool currently receives a base figure of £30 million ($37 million) per year from Nike, plus 20 percent royalty payments of net sales on replica gear and other bonuses which can drive the overall figure up towards the £60 million ($73 million) per year mark.
Manchester United holds the Premier League record for the most lucrative kit deal, pocketing a cool £90 million ($110 million) each year from Adidas, however that figure is subject to deductions based on the team's on-field performance, with United hit with a £10 million ($12.2 million) penalty every time the team fails to qualify for the Champions League.