Liverpool were the most watched Premier League team globally in the opening three months of the season. The Reds were last year the most watched team from England’s top flight for the 2023/24 campaign.

According to independent data released by analytics company Nielsen, Liverpool’s cumulative TV audience reached 133.8m for the first three months of the season, with the Reds beginning life after Jurgen Klopp under the leadership of new boss Arne Slot.

The club topped the viewership charts in Central and South America, Europe, and Middle East and North Africa (MENA) regions for the first nine games of the Premier League season, with the numbers an increase year on year from the same position, following on from a cumulative audience across the world of 471m for all 38 league games for the Reds last season.

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There won’t be any silverware handed out for such figures, but the numbers, and Liverpool’s continued dominance in them, point to the growing strength of the Reds brand globally, and the figures released are the kind that can be leveraged by clubs when they seek to engage with commercial partners, allowing them to demonstrate reach and how impactful they are in certain markets.

The club has also surpassed over 200m global social media followers across its men’s and women’s channels. This includes the following social media platforms: X, Facebook, Instagram, TikTok, YouTube, WhatsApp, Snapchat, Threads, LinkedIn, Sina Weibo, Bilibili, Douyin, and LINE.

The latest figures from Blinkfire sees the Reds exceed this milestone with content featuring players, club partners and most recently Isaac Kearney who’s captured the hearts of many global football fans.

Reds superfan Isaac’s story, which was featured across LFC channels with Mohamed Salah and Virgil van Dijk and many members of the men’s first team squad, has now been viewed more than 140m times across the globe and attracted more than 14m social media engagements.

Liverpool were also last season's most engaged club in the Premier League, registering over 1.5bn fan engagements and also the most viewed on social with 11.9bn and celebrated reaching 10m subscribers on YouTube – officially the first Premier League club to reach this milestone joining an elite group of YouTube creators with a Diamond Play Button.

On the pitch, the Reds return to action when they play Ipswich Town on Saturday at 3pm. Liverpool will look to take another step toward the Premier League title having beaten Lille 2-1 in the Champions League on Tuesday.

"I think it sort of gives confirmation we are on the right track," said defender Virgil van Dijk of his side's victory.

"We work in every game so hard to be a very difficult team to beat. When other managers are giving you praise for not only the way you attack, but defend as well as a group, and the bodies you get back behind the ball that is only a good sign and credit to all the hard work each and every one has been putting in.

"That's the only thing we should take from it and other than that it is just focusing on doing it and staying consistent."