Liverpool warned they could 'kill the Kop' in letter sent to club
Liverpool FC's Supporters' Board will meet with the club on Monday to discuss costs for the 25/26 campaign after sending a letter to managing director Andy Hughes calling for an immediate reduction of ticket prices. And it's also been argued the club's plans could see them "kill the Kop".
In the correspondence, addressed directly to Mr Hughes, it's claimed Liverpool now face a critical decision over whether to prioritise short-term financial gains or to invest in the "long-term preservation of the community and culture that defines" the club.
Consultation between Liverpool and its fan-group representatives last took place in April 2024, which came shortly after a blackout on the Kop was organised for the 3-0 defeat to Atalanta in the Europa League in protest of a 2% rise in ticket prices. Anfield chiefs put the increase down to a "significant increase in costs" at the time, while CEO Billy Hogan claimed on the pre-season tour of the United States that utilities had increased 100% across the previous 12 months.
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A letter, seen by the ECHO, has now been sent to managing director Mr Hughes arguing that the rise in ticket prices, particularly during a cost-of-living-crisis, is negligible profit for what the club are at risk of losing in the long term.
The letter reads: "Dear Andy, we write to you regarding the forthcoming discussions about ticket pricing at Liverpool Football Club. As representatives of the match-going community and many more supporters worldwide, we feel it is vital to emphasise the importance of preserving the identity, accessibility, and cultural significance of Liverpool FC for all its fans, at home and abroad.
"The club’s success has been built on, and continues to be fuelled by, a unique relationship between the supporters and the team – a relationship that has cultivated the iconic atmosphere of Anfield, inspired generations of fans, and contributed significantly to the global appeal of Liverpool FC, not to mention many of the landmark victories at Anfield and beyond. That culture is not accidental; it is the result of deliberate choices made by fans and club leadership over decades to preserve it and nurture it.
"Now, the club faces another choice: whether to prioritise short-term financial gains – money we believe is largely inconsequential to the sustainability and success of LFC – or to invest in the long-term preservation of the community and culture that defines Liverpool FC. This unique identity sets the club apart from so many others worldwide and remains its greatest strength.
"We understand that football is a business and other clubs make a choice to target the richest people interested in attending stadiums without consideration of the consequences for culture and atmosphere. But football is also a community. Liverpool FC is in Anfield, and should be of Anfield; a Premier League match should not be off limits to a supporter growing up in the same postcode as the club.
"We know the club will argue that every penny generated is reinvested, but the revenue from ticket price increases for general admission and season ticket holders represents a fraction of the club’s overall income. With the club now having a bigger stadium, an 11,000-strong corporate offer, more matches in the extended Champions League format (and greater income from the competition), plus the prospect of a greater share from the new £12.25bn TV rights deal, this further lessens the impact of year-on-year price rises – the impact of which on loyal supporters, many of whom are already stretched, would be profound."
The Supporters' Board are asking for the prices of general admission and season tickets to be reduced in time for next season, while a demand for a stronger commitment towards meaningful engagement is also made. Finally, officials are asked to make a "recognition of supporters as the cornerstone of Liverpool FC's culture", with the belief that continual rises prices out fans who have helped establish the stadium's enduring reputation as one of the cathedrals of the world game and "kill the Kop" by "deterring passionate, generational supporters from attending matches".
A Liverpool FC spokesperson said: “We will be fully respectful of the engagement process with supporters and will not be commenting publicly before or during those important discussions.”
On December 1, when Liverpool saw off Manchester City 2-0 at Anfield on the same day Everton were beaten 4-0 by United at Old Trafford, all four groups of supporters launched a #StopExploitingLoyalty campaign that led to organised protests outside of both grounds. SOS later said: "From stadiums across the country, the campaign has delivered a powerful message - fans won’t stand by while boardrooms take their loyalty for granted."
Speaking in August, while the Reds were in Philadelphia, CEO Hogan argued: "In this case, [the pros and cons of a price rise] is something we always consider. Two per cent, people took issue with that. In terms of the profits of the club, people can see that everything we generate we invest back in the club.
"We don’t take any consideration around ticket price increases lightly. But it is something we felt was needed. The costs of operating Anfield have gone up. The utilities have gone up 100% in the last year. The operations and expense have gone up dramatically in the last nine years. I know people feel passionately about it, we do the same. We never take any decision lightly. But we thought it was justified in this case."