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Luke Williams on Swansea City's shambolic transfer window as club 'duped' and chairman shocked

-Credit:Huw Evans Picture Agency Ltd
-Credit:Huw Evans Picture Agency Ltd


Swansea City head coach Luke Williams met with the press this week - and there was only one thing to discuss - their hugely disappointing winter transfer window.

Here is every question that was asked of Williams and his honest responses.

Only one place to start - the transfer window. How do you reflect on the way things ended and what you've ended up with?

READ MORE: Swansea City's Luke Williams explains exactly what happened with Bobby Clark and Jacob Wright deals

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Well, I think the way things ended were not not exactly as we hoped for. We missed out on some players that we were very close and then we missed out. We also secured Hannes (Delcroix) quite early on so it almost doesn't feel like a January signing, but it was. I think he gives us a great balance, left-footed and very timely because Harry (Darling) had the red card and so we're three games without without Harry. So that was something that was really good. He's is an accomplished player and knows the level very well. Lewis (O'Brien) is a really good addition, because he's got a lot of quality, a lot of know-how and a lot of experience. He hasn't played too much, but he's in good condition, but he also has that energy so that that's been really excellent.

Then one player, and I know he's not joining us, but a very, very exciting player in (Melker) Widell. I'm really excited to get to work with him next season. So I think that was great.

But yeah, in the immediate present, we did certainly feel like the window could have been better.

What happened as far as you understand it?

I think there could have been better preparation. I think in football deals are never done until they're actually done, so there can be lots of misleading conversations because, of course, agents will do a great job of protecting a client and making sure that they have options available.

Sometimes, the information you have to take with a pinch of salt and then you have to continue to make sure you get close to getting that deal done before the window opens and then try to be really strong as soon as the window opens. Maybe there was some lack of experience in departments to make sure that those things were done.

We were duped too many times and that's something I think needs to improve.

You think there was a lack of experience or a bit of naivety, not having the right people in the right place with the right expertise?

I certainly think that we need a restructure. We have a member of staff coming in to be football director and that's really going to help us a huge amount because I think the structure maybe wasn't right and some people maybe didn't have a lot of experience in signing players and getting deals done. So I think that's something that we need to learn from. I think already we have an appointment that's going to be made that's going to help that a lot considerably.

Jacob Wright - it was reported he was here at the training ground. It seemed there was quiet confidence that he was going to end up joining and then by the end of the day he's holding up a Norwich City shirt. Is that the sort of thing you're talking about?

Yeah, that's the sort of thing. And just to put it out there, he's a really good guy. It's tough for young players. They've got to try to make a decision and like I said. I think it may have been something we could have had lined up long before and got done before others came in to try to ruin the party.

But he's a really, really good player, a really talented player, a really good spot. A really good idea to bring this player. We just needed to to get that done as a matter of urgency and in the right way. But good luck to the boy. I hope in the future that we maybe get to work with this player because it seems like a really, really bright guy and a really good footballer.

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Do you feel frustrated?

What I feel is that there's a lot of things that we need to do better and I think that the disappointment will manifest in action. We can't do that again. Can't do that again. Of course I'm the head coach, so I have an opinion on things and when I look around the building, I would say, other than Marge [Martyn Margetson], I've got more experience in EFL football than everybody else put together. So I've got some ideas, but of course, it's not for me to dictate every single thing that we're doing. Nor should it be, but I've got an opinion and I think I can see things are going to improve because sometimes people need to see things themselves to believe them and to suffer. I think a lot of people are suffering now in the club and so that will bring about an improvement.

What's the chairman said to you since the window closed and you couldn't get the players you wanted?

First of all I think he was a bit shocked that things weren't prepared and organised to the level that he expected them to be and then he went into like overdrive. Like a madman, to try to get things done. I was grateful to see it, but that's not the way it should be done. It shouldn't be like panic stations for 48 hours. Just madness, just try not trying to get things done. That should have been prepared for months in advance.

What he said to me is that he feels a sense of responsibility, and that's what a leader does. He's trying to take responsibility, but really a lot of people have been given a fantastic opportunity since he's been here and I don't think they've taken that opportunity and then of course, that falls on the chairman, the same as the same way that if a player performs badly on the pitch, it falls on me as well.

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I think he's probably quite wounded because I think a lot of trust was placed in people and maybe some haven't fulfilled that obligation.

I think since he's been here, he's made appointments, and he's trusted people to go and do a job to a certain level and I think in some cases it's not been done to the right level.

Fans feel let down. It's been a bit of a recurrent theme, particularly after January windows, but also some of the summer windows. That's got to stop, hasn't it?

We have to get it right. We have to stop making the fans unhappy and yes it's difficult to just go 'OK, we're going to now win the league next season. We're going to go and get all the best players.'

We know the constraints, but they want to see that we're really trying to do things in a joined up way, a lot of smart signings and good business and well planned and like key players being retained at the club for a bit longer. Of course, we know within reason you can't retain every single top player because eventually someone offers him such an incredible deal, if we can't keep the pace with that then OK, so be it. But it's about the next one then. And in that way, we have to have trust and respect with a fanbase and they start to say 'yeah, we know that they're trying to do things really in the correct way'. Then we can put a stop to the real disappointment and the feeling of frustration and mistrust.

It's Groundhog Day but are free agents a possibility?

It is Groundhog Day because I was quite new at the club this time last year and this came up then. I think also, we had young academy players stepping in at this time, last season and doing a really good job in fact. So, you know, when a door closes another opens as I say, an opportunity presents itself.

(Aimar) Govea had done really well for us and actually made some really key minutes on the pitch. We already saw Ben Lloyd, for example, coming on for the first team and being involved in the squad and so on and then of course there are more players than ever that are free agents out of contract.

But I've got a lot of confidence in the group. We are having a tough time, we're not hiding from that, but have also played some very, very good football this season and they've been very competitive in almost all games up until recently where we've had some very tough ones.

There are options once the window's closed to try to strengthen the squad, and we don't know who is going to emerge out of the academy and make a really big impact.

But is that a serious possibility then? These are going to be players who haven't been at a club since last summer

Some of them. A number already have emerged that have been released from their contract in this window, but have played quite a lot of minutes. But of course, certain clubs will feel like they're in a position where they don't feel like they can make a play-off position, so players are asking if they can be released from a short-term contract they're already on, or the club are finding it a better option for them for the player to be released and save some money in that way.

So there are a lot of different scenarios that could play into our hands.

The fact is, there are still many positions on the pitch where if you lose one, you're struggling to put someone in

Yeah, so I'd better be good at changing the formation and finding a way, I'd better do that as well as I possibly can, and we'll find a solution.

You've spoken about Jacob Wright, but what happened with Bobby Clark?

A really, a very talented player that we identified well. So this is good. I think that probably we weren't quick enough. In actual fact, it's a technicality that he didn't arrive here. It's a technicality in the rules that too many players went out [from Salzburg].

So he wasn't then allowed out on loan. So then we were quite interested in trying to acquire the player, but then he's a player that was purchased for £10million. So it's not probably feasible. So this one again was some good build-up, but we didn't make a good box entry and so we missed the open goal. So that's what we have to improve.

Was this in the pipeline for a few weeks then? Was this a problem you could have maybe foreseen?

Yeah, exactly that. It wasn't like a last-minute thing at all. So it was a good spot because I think he would have been a really good fit. We were doing the building work to get the deal done with the club.

Then I spoke to the player, had a really good conversation with the player and got a really good feel for him. But then, when the transaction tried to take place, we were unable to do that because the time had elapsed and other other things had happened at the club.

They'd loaned out too many players. They were unable to loan out another player, so then they said they could potentially do a deal for a purchase.

But then it's an incredible sum, and quite rightly because he's a brilliant player, but it's not something we could have done at that stage.

So then you know you can imagine at that stage then we start to feel really like 'come on, it shouldn't have got to this point'.

Then the chairman's like a mathematical genius so he's trying to work out a way. It was incredible actually, it was like watching Countdown. But that's unfair, it shouldn't come down to that.

Shouldn't come down to that.

Is that a good example of the sort of thing the club needs to learn from?

Yes. I'm trying to not expose everything, but it's also not fair for you to be completely in the dark. That's the type of thing.

Like I said, in football, you can feel like you've got something done and people can tell you things are pretty much done. But until they're actually done, they're not.

There's ways of making sure, and there's people with experience in the game to know which things to avoid, and also people that have really strong contacts in the game that can say, 'don't turn me over on this deal'.

Then the better your rapport with people, the better your trust with people, then the better your relationship with those people is. The more likely you are to be able to secure things before they slip away.

The harsh reality is that a lot of supporters will feel that they've heard all this before. What would your response be to that and how difficult is it going to be to convince supporters that this reset is different, and these lessons have actually been learned?

I hear that, and that's an awful thing, because it just leads what I said before. It leads to distrust. What I would say is that often there'd be a huge turnover and then potentially, you're starting again with different people making the same mistakes.

There's a fine line between new people arriving at the club and people remaining at the club doing a better job and having learned. The same on the pitch. Sometimes you can be very quick to replace a player and then you see the player go somewhere else and does brilliant and then you think we should have stuck with the player.

So hindsight is a perfect science, but in the real world, it requires judgement and it requires a shrewd and calm head to make sure that we don't just panic and try to get some completely new people to come in and make the same mistakes.

It has to be even if new people arrive because we're sure that they can improve what we're doing. That's on the pitch and off the pitch. Or the people that are in the building, we believe they made mistakes because they are not knowledgeable enough, but they have the right personality and the right skillset for us to be able to improve what they do.

People that failed because they didn't try hard enough. That has to be eradicated.

People that have got really, really good intentions, but failed because, didn't have the experience or didn't have the contacts, or hadn't been through that, they can learn the painful lesson and that pain can inspire them to never make that mistake again.

The good people can learn. The ones that didn't do the job because they didn't try hard enough, you have to replace those ones.

On free agents, are you talking to anyone? Are you along the line with anything?

Yeah. I think, previously, we've had players in to train or whatever in that way. So I think we need to probably get this week done and concentrate on what we have here.

We don't have training time too much and it's going to be recover, play, recover, play or recover, prepare for the game. But there's not huge amounts of work that you can do with someone and we're travelling.

So yeah, I think after that we need to potentially have some players to you to come in and show they're hungry and they have the quality and that they want to play.