Man City chairman makes statement as Blues record £78m profit and surge above United and Liverpool
Manchester City are the most-watched side in the Premier League and the most expensive brand - extending their lead over Manchester United and Liverpool in that particular metric.
That is according to the club's 2023/24 Annual report, which boasts a record £715m revenue - an increase of £2.2m from the previous year.
In the report, chairman Khaldoon Al Mubarak hailed City's long-term off-the-pitch plan and paid tribute to owner Sheikh Mansour. City also reported an impressive £139m in profit on players, up on the previous year, and topping £400m in the last five years.
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City boasted huge digital numbers, and declared themselves the most-watched team in the Premier League with 694m viewers.
CEO Ferran Soriano cited a total brand valuation of £1.4billion by Brand Finance Football 50 - up seven per cent on the previous year to move further ahead of rivals Manchester United and Liverpool.
According to the valuation, City's brand is worth more than United (£1.1bn, up three per cent) and Liverpool (also £1.1bn, up two per cent).
The Blues say they have 184m followers on social media, with over 10m views of their content and 1.5billion engagements. That, they say, is proof of their off-field strategy working, while Al Mubarak and Soriano pointed to the club's achievements in the Premier League, Club World Cup, FA Youth Cup and in the Women's team as on-field successes.
"Our constant ambition to target and achieve the unprecedented is a mark of the organisation that we have become," Al Mubarak said in his statement. "On and off the field, our passion for the next challenge is underpinned by deliberate and detailed planning and a shared belief in the collaborative learning culture that we have built.
"This organisational approach is now part of our DNA. It is a product of the unwavering focus on constant improvement, in every aspect of the organisation, that has been in place since His Highness Sheikh Mansour became the club’s custodian in 2008."
Soriano said: "Winning the Treble in the previous season did not generate any sense of complacency in our teams on or off the pitch. But it did remind us of how the size of the challenge increases every time we raise the bar.
"We understand very well that the relentless pursuit of beautiful football, operational excellence, and constant innovation requires hard work and resilience. We embrace the challenges [and] learn from the difficulties and defeats."
The sales of Julian Alvarez (£64m), Joao Cancelo (£21m) and Sergio Gomez (£8.4m) saw another profitable year in the transfer market, while over £50m was made from academy sales. The sale of Yan Couto has also been agreed at the end of the season for £25m.
That all combines to City's record £139m profit in disposal of player registrations, up from £121m the year before. The report adds that matchday revenue has increased by £3.7m to £75.6m despite City playing five fewer home games in 2023/24 compared to 2024/25.
Broadcasting revenues were down by £4.7m to £294.7m, which was put down to City's Champions League quarter-final exit compared to their final success the year before. Commercial revenue was up by £3.3m to £344.7m.
There is also reference of City's hearing by an independent panel for alleged financial breaches, which reportedly concluded last week. A verdict is expected in the new year, and the annual report carries the same disclaimer under the 'risks and uncertainties' section.
That passage reads: "On 6 February 2023, in accordance with Premier League Rule W.82.1, the Premier Leaguer referred a number of alleged breaches of the Premier League Rules by Manchester City to a Commission under Premier League Rule W.3.4.
"In February 2023, in response to the charges, the club issued a public statement that it welcomes the review of this matter by an independent Commission, to impartially consider the comprehensive body of irrefutable evidence that exists in support of its position."