How much is a Super Bowl commercial? Everything to know about 2025 ads
The longest five seconds on earth might be waiting for the skip button to appear on a YouTube video.
When it comes to live television, DVR recordings made it possible to skip the commercials without much effort. Many streaming services offer the ability to pay extra each month to avoid being inundated with ads. NFL RedZone offered seven hours of commercial-free football before changing the slogan at the end of the 2024 regular season.
Yet for one day a year, people can't wait to cozy up on the couch and watch commercials during the Super Bowl. For some, it's a nice sideshow to the big game. For others, it's the main event.
In a world where everything is an ad, we do our best to escape them, unless it's the Super Bowl.
Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025
Companies spend a fortune for just 30 seconds of our time, hoping to capture a market. With diminished attention spans and countless things competing for them, the Super Bowl offers an opportunity to speak to consumers when they are more focused.
It might just be the one day a year where the public isn't buried in their phones, channel-surfing or doing a variety of other things at once. With that miniature form of entertainment, these short-form ads do just enough to stay in the conversation.
As Super Bowl 59 gets set to kick off in New Orleans, here's a look at how much companies are paying to be part of the broadcast.
How much is a Super Bowl commercial in 2025?
A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter.
Companies have paid as much as $4.5 million for pre-game ads, according to Variety, with post-game ads going for around $4 million.
Fox sold out their inventory in early November, so the price clearly didn't deter brands from writing the big checks. Many of the usual suspects will be taking part in the festivities, with Budweiser, Doritos, Uber Eats, GoDaddy and more all on board.
AD METER 2025: Vote on all the best commercials
State Farm is noticeably absent from the lineup this year, deciding to pull their ad after the devastating fires in Los Angeles.
Kia is also on the outside looking in, joining plenty of other automakers like Honda and Toyota on the sidelines this season. Car and truck Super Bowl ad share has declined in recent years, giving rise to other industries to take more airtime.
How long is a Super Bowl commercial?
The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it.
Super Bowl commercial price history
Here's what 30-second Super Bowl ads have cost through the years:
Super Bowl 1, 1967 – $37,500
Super Bowl 2, 1968 – $54,500
Super Bowl 3, 1969 – $55,000
Super Bowl 4, 1970 – $78,200
Super Bowl 5, 1971 – $72,500
Super Bowl 6, 1972 – $86,100
Super Bowl 7, 1973 – $88,100
Super Bowl 8, 1974 – $103,500
Super Bowl 9, 1975 – $107,000
Super Bowl 10, 1976 – $110,000
Super Bowl 11, 1977 – $125,000
Super Bowl 12, 1978 –$162,300
Super Bowl 13, 1979 – $185,000
Super Bowl 14, 1980 – $222,000
Super Bowl 15, 1981 – $275,000
Super Bowl 16, 1982 – $324,300
Super Bowl 17, 1983 – $400,000
Super Bowl 18, 1984 – $368,200
Super Bowl 19, 1985 – $525,000
Super Bowl 20, 1986 – $550,000
Super Bowl 21, 1987 – $600,000
Super Bowl 22, 1988 – $645,500
Super Bowl 23, 1989 – $675,500
Super Bowl 24, 1990 – $700,400
Super Bowl 25, 1991 – $800,000
Super Bowl 26, 1992 – $850,000
Super Bowl 27, 1993 – $850,000
Super Bowl 28, 1994 – $900,000
Super Bowl 29, 1995 – $1.15 million
Super Bowl 30, 1996 – $1.085 million
Super Bowl 31, 1997 – $1.2 million
Super Bowl 32, 1998 – $1.29 million
Super Bowl 33, 1999 – $1.6 million
Super Bowl 34, 2000 – $2.1 million
Super Bowl 35, 2001 – $2.2 million
Super Bowl 36, 2002 – $2.2 million
Super Bowl 37, 2003 – $2.2 million
Super Bowl 38, 2004 – $2.3 million
Super Bowl 39, 2005 – $2.4 million
Super Bowl 40, 2006 – $2.5 million
Super Bowl 41, 2007 – $2.385 million
Super Bowl 42, 2008 – $2.699 million
Super Bowl 43, 2009 – $2.999 million
Super Bowl 44, 2010 – $2.954 million
Super Bowl 45, 2011 – $3.1 million
Super Bowl 46, 2012 – $3.5 million
Super Bowl 47, 2013 – $3.8 million
Super Bowl 48, 2014 – $4 million
Super Bowl 49, 2015 – $4.25 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl 51, 2017 – $5 million
Super Bowl 52, 2018 – $5.2 million
Super Bowl 53, 2019 – $5.3 million
Super Bowl 54, 2020 – $5.6 million
Super Bowl 55, 2021 – $5.5 milllion
Super Bowl 56, 2022 – $6.5 million
Super Bowl 57, 2023 – $7 million
Super Bowl 58, 2024 – $7 million
Super Bowl 59, 2025 – $7 million, with some brands reportedly paying around $8 million
This article originally appeared on USA TODAY: How much is a Super Bowl commercial? Prices, cost, run time for ads
