How much are Super Bowl LIX adverts? Cost, length and trailers as Kansas City Chiefs face Philadelphia Eagles
Over 100 million people watch the Super Bowl every year - and it is not just for the game.
The annual American football tradition has grown year-on-year with UK audiences engrossed by the pageantry, drama and brilliance. But the extravaganza is not cheap, especially if advertisers are trying to muscle their way in and capitalise on the incredible viewer numbers. The attendance of Kendrick Lemar and Taylor Swift is enough alone to get worldwide attention.
Companies will think outside the box to create the most creative commercials for the NFL's big game and stand out from the crowd. For some people, Super Bowl commercials are even more of a draw than the game itself. Despite many of these adverts lasting mere seconds the eye-watering sums paid for the privilege speak for themselves. For some, it's a nice sideshow to the big game. For others, it's the main event.
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As Super Bowl 59 gets set to kick off, Record Sport takes a look at how much companies are paying to be part of the broadcast.
Where and when is Super Bowl LIX?
The showpiece in New Orleans takes place on Sunday, February 9. The game will kick-off at 11.30pm UK time.
How much is a Super Bowl commercial in 2025?
A commercial during Super Bowl 59 will cost advertisers around £5.6m, though some brands are paying closer to £6.45m, according to USA TODAY. Pre-games ads are slightly cheaper at £3.6m, according to Variety, with post-game ads going for around £3.2m.
How long is a Super Bowl commercial?
The average Super Bowl commercial is only 30 seconds long, but there is wiggle room for an extra few seconds at an added cost.
Super Bowl commercial price history
Here's what 30-second Super Bowl ads have cost through the years. The first event in 1967 could fetch you just over £30,000. Fast-forward to 10 years ago, the price gradually increased to £3.4m. And now, at Super Bowl 59, it jumps up by £2.2m.
What kind of adverts will the Super Bowl show?
Bigger hitters Budweiser, Doritos, Uber Eats, GoDaddy and more are all slotted in for an advert. Movie trailers are also often littered across the ad space with the likes of Jurassic World: Rebirth, Mission: Impossible—The Final Reckoning, Marvel's Thunderbolts and Captain America: Brave New World and the new Smurfs movie, starring Rihanna, are expected to promote their 2025 releases.
