Netflix’s Christmas NFL Games Average 24 Million Viewers — Audience Peaks With Beyoncé Halftime Performance
Netflix’s inaugural NFL Christmas Gameday presentation of Chiefs vs. Steelers and Ravens vs. Texans averaged more than 24 million viewers for each gridiron match-up.
Ravens-Texans averaged 24.3 million viewers, while Chiefs-Steelers drew 24.1 million — making them the most-streamed NFL games in U.S. history, according to Nielsen.
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U.S. viewership for NFL Christmas Gameday peaked with the “Beyoncé Bowl” halftime performance during the first second game, which drew north of 27 million viewers.
TVLine readers gave Bey’s performance an average grade of “B-.”
For the day, Nielsen is reporting “an unduplicated audience of nearly 65 million U.S. viewers” for Netflix’s first livestreaming of pro football. This year marks the launch of a three-season partnership with Netflix to broadcast NFL games on Christmas Day.
The AMA viewership figures cited above are based on Fast National Live Same Day data from Nielsen, which includes out-of-home viewing, CBS local market viewing, and mobile and web data from Netflix and NFL+ mobile viewing from NFL. Global ratings and additional U.S. viewership insights will be released on Tuesday, Dec. 31.
The second game of the doubleheader, Ravens-Texans, stands as the most-watched Christmas Day game on record among the Adults 18-34 demo, with 5.1 million U.S. viewers in that range tuning in.
“Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” said Bela Bajaria, Netflix Chief Content Officer. “We’re thankful for our partnership with the NFL, all of our wonderful on-air talent, and let’s please not forget the electrifying Beyoncé and the brilliant Mariah Carey.”
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