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Newcastle CEO Darren Eales urged to 'make a statement' in new letter after £12.25bn revelation

Newcastle United CEO Darren Eales, and inset, the NUST letter
-Credit:Reach Publishing Services Limited


Newcastle United have been urged to 'buck the trend and make a statement' by freezing season ticket prices.

The Newcastle United Supporters' Trust (NUST) have written to CEO Darren Eales after growing 'concerned' that the club may be contemplating another price increase for next season. While the NUST have made a point of thanking Newcastle for pricing domestic cup tickets 'competitively' this year, which has made them more accessible for a wide range of fans, the trust said it is 'essential' for the club to recognise the financial strain many fans are facing in today's climate.

The NUST have highlighted how the Premier League's television and commercial revenue has increased by 17% to £12.25bn for the new three-year cycle and made it clear that 'many supporters will question why they need to be out of pocket when presented with such staggering figures'.

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"At a time when supporters are already feeling the financial strain of the rising cost of living, such an increase would place an even greater burden on those who have been loyal to the club for years," an excerpt from the letter read. "We anticipate that over 10,000 supporters will see their long-term deals come to an end during the 2024-2025 season. The additional income generated from these renewals alone should see revenue increase to a level that means increases elsewhere are unnecessary.

"The Newcastle United Supporters' Trust calls on the club to freeze both season ticket and member ticket prices for next season, particularly in light of the ongoing economic challenges faced by many of our supporters. We ask that the club put the welfare of its fanbase first, ensuring that attending matches remains affordable and accessible to all who wish to be part of the St James’ Park experience."

The letter later adds: "As supporters, we are Newcastle United's greatest asset. We deserve to be treated with respect and understanding, and we believe that the club can continue to grow and thrive without placing further financial burdens on its loyal fanbase.

"We stand ready to work alongside the club to ensure a fair and sustainable future for all supporters. Now is the time for Newcastle United to buck the trend and make a statement that supporters are the forefront of football. It is imperative that the custodians of our great club recognise the need to protect our long standing, unwavering support. As Jock Stein once said, 'Football without fans is nothing'."