Newcastle United revenue record smashed as new statement reveals club's riches
Newcastle United are set to post a record revenue figure for the 2023/24 according to the latest placings in the prestigious Deloitte Football Money League.
United are sitting 15th place in the table but remain some distance out of the top 10 with Real Madrid, Man City, PSG, Man United, Bayern Munich, Barcelona, Arsenal, Liverpool, Spurs and Chelsea ahead of them. Newcastle sit below Borussia Dortmund, Atletico Madrid, AC Milan and Inter in 15th.
Although, the Magpies had been absent from the top 20 until last year's edition following progress under PIF's ownership which saw the end of the unpopular Mike Ashley at St James' Park in 2021 and their stock has risen once more.
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The Magpies have bettered their numbers from the last set of accounts when they recorded revenue of £250million. The next set of accounts will read £314m according to Deloitte. Newcastle have also moved up the Money League by two places thanks to their participation in the Champions League which brought in a figure of around £28.4m for playing in the group stages and qualifying for the competition in 2023.
A Deloitte statement read: "Clubs such as Arsenal (€717m), Borussia Dortmund (€514m), Newcastle (€372m) and Aston Villa (€310m) growing revenues through participation in UEFA competitions and improved domestic performances yielding higher broadcast distributions. The clubs ranked 11th to 20th reinforce the impact of on-pitch success on financial performance."
The latest set of figures won't include what Newcastle have earned from the STACK. As Chronicle Live reported in December, the fan zone earned £1million alone in the lead-up to Christmas after match day events and festive parties.
It bodes well for the future for Newcastle with Tim Bridge, lead partner in the Deloitte Sports Business Group, adding: "Club stadia are increasingly being valued as more than just matchday assets, with a number of clubs converting their grounds into multi-use entertainment venues that attract new visitors, sponsors, and retail opportunities. Football clubs are now realising the value of becoming far more than sporting brands, with media and entertainment becoming intertwined with the commercial potential that they have to offer."
Bridge added: "Money League clubs continue to break records with ongoing growth in commercial and matchday revenues. While on-pitch performance is critical for teams to reach the top echelons of the rankings, high performing clubs are also able to diversify the way they generate revenue through unlocking innovative partnerships and developing the land and stadium space that they own or operate.
"While commercial revenue dominates the income of the top ten Money League clubs, broadcast income remains crucial for teams in the second half of the rankings. As competitions expand and create more broadcast and matchday opportunities, these can further increase the earning potential for clubs. At a time where there is more demand than ever for a greater number of matchdays, this must be balanced with player welfare, as they ultimately bring the on-field success that can earn clubs many further rewards off-field."
The top 20 revenue generating clubs in world football made a record €11.2bn in the 2023/24 season, according to the 28th edition of the Football Money League published by the Deloitte Sports Business Group. This marks a 6% increase in cumulative revenues from the previous season, with Money League clubs reporting record matchday, broadcast and commercial revenues.
The average Money League club generated €560m, comprised of €244m (44%) commercial revenue, €213m (38%) broadcast revenue, and €103m (18%) matchday revenue. Real Madrid have become the first club to surpass one billion Euros of revenue in a single season, securing its position at the top of the Money League. They are followed by Manchester City (€838m), Paris Saint-Germain (€806m), Manchester United (€771m) and Bayern Munich (€765m).
Matchday revenue grew 11% year-on-year, making it the fastest growing revenue stream for Money League clubs once again thanks to an increase in clubs’ stadium capacity, general ticket prices and premium matchday offerings. Matchday revenue surpassed €2bn (€2.1bn) for the first time in the history of the publication, accounting for 18% of total revenue, the highest share since 2014/15 (19%).
At €4.9bn, commercial remained the largest revenue source for Money League clubs for the second year running, accounting for 44% of total revenue. The 10% uplift over the previous year was largely driven by an increase in the hosting of non-football live events, improved retail performance and a rise in sponsorship revenues.
Meanwhile, there was no uplift in the cumulative broadcast revenue (€4.3bn) reported by Money League clubs in 2023/24, as each of the ‘big five’ leagues remained in the same domestic broadcast cycle as the preceding season. The ’big five’ leagues have, or will be entering, a period of relatively stable broadcast revenues due to longer-term domestic media rights deals through to at least 2027.
Newcastle are yet to release their official accounts having done so on January 11 last year. Back then they posted a revenue of £250m.
Break down of Newcastle's accounts
Matchday: £57.5m
Broadcasting: £181.7m
Commercial: £76m
Total: £314.4m