Newcastle United commercial director Peter Silverstone is set to give an update on St James' Park plans and the club's commercial strategy and concerns at a key meeting - with Premier League chief Richard Masters also set to be quizzed on the legal battle with Manchester City.

Silverstone is part of a panel of speakers at the third day of the Financial Times' Business of Football 2025 live event taking place in London. He will be part of a five-person group speaking about commercial partnerships.

The talk comes amid the backdrop of Man City's ongoing legal battle with the Premier League over Associated Party Transactions (APT). legal challenge continues. A tribunal ruled earlier this month that the APT rules are now "void and unenforceable" although Premier League bosses, as things stand, say that it is business as usual.

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Masters, the Premier League CEO, is slated to be the keynote speaker today at the event. The thorny issue is bound to be broached - along with City's 115 charges case - although how much Masters can say remains to be seen.

Newcastle and the club's main backers PIF are monitoring the unfolding situation intently. Sponsorship deals struck between associated parties with Newcastle's PIF ownership group between 2021 and 2024 could be re-inspected.

Those include the £25m a year agreement with main kit sponsor Sela and the £7.5m deal with online shopping company Noon. With Newcastle also battling on through three transfer windows due to financial restrictions caused by PSR, with no established signings coming through the door since summer 2023, any bolstered deals would be welcome to head coach Eddie Howe.

Howe has noted that the club's slow progress commercially, compared to Man City, and said last year: "I think our revenue streams aren’t where we want them to be. We’re still trying to grow them."

Silverstone's appearance as part of the panel could offer some insight into United's plans. The FT's format introduction to what will be a 40 minute discussion states: "As broadcast revenues show signs of cooling, and financial regulations tighten, clubs are putting greater emphasis on other sources of income to boost growth.

"New stadiums are being built, or existing ones remodelled, to expand capacity and protect match-day revenue through premium hospitality. Many of them are also being designed to become entertainment centres that can host other sports, conferences and music concerts.

"At the same time, kit and front-of-shirt sponsorship deals are being renewed or extended at high rates, and lucrative agreements are being struck with a variety of other commercial partners, from eSports to collectibles, as clubs ramp up the monetisation of their brand to boost income as well as fan engagement."

Included in the talking points later today are how clubs are coping with the cost of stadium development and what role are investors playing in this new asset class.

A second talking point will be what is the most effective policy on ticket prices to keep fans on board, while raising match-day revenue, and whether recent ticket price inflation in the Premier League is sustainable.

The two issues are burning topics for Newcastle fans. The club held high level talks earlier this week around whether to stay and develop St James' Park or build a new 70,000-seater stadium, of which Silverstone was part of the conversation, while Newcastle United Supporters Trust have been involved in exchanges with Darren Eales over ticket prices for next season.

It means Silverstone's comments today will be keenly followed.

"We have an extremely ambitious ownership group in the PIF and the Reuben family," Silverstone told the Global CSR Forum back in October last year.

"So by the fans pushing the team, the ownership pushing the team and the team within the team also pushing forward, we're trying to meet that ambition, which is to be best in class, to be at the top of the game, and how do you do that? You come back to sponsorship as revenue or stadiums for revenue. You need to be best in class when you do that and you need to look at all the pillars of sponsorship, which is exposure, awareness, consideration, purpose, driving those deals, but it all comes from the ambition to be best in class."