NFL on Fox's new scorebug debuts with much criticism from fans during Super Bowl
The Super Bowl isn't just for the teams on the field.
It's also the big game for the companies looking to advertise and even the graphics departments at the networks. This year, Fox is continuing the tradition of debuting a new look for the NFL at the Super Bowl.
The scoreboard, or scorebug as it's commonly referred, has been the time when broadcasters like to reveal a new look for the game to give it a bigger feel.
After making headlines for their cartoon-inspired scorebug at the Super Bowl two years ago, the network is taking a more minimalistic, old-school approach this time around.
The new Fox NFL scorebug officially in action for Super Bowl LIX.
Thoughts? 🏈📺 #NFL pic.twitter.com/gJn8ooRHQJ— Awful Announcing (@awfulannouncing) February 9, 2025
Change can be difficult, especially when there was seemingly nothing wrong with the other graphic that just turned two years old.
It is a bit jarring at first sight. There are too many boxes with fonts that are too big and bold. For it's minimalistic intentions, the scorebug is very in-your-face and distracts from the game on the screen.
Perhaps adding a background would help, but the distracting nature leaves much too be desired in a game this big.
Needless to say, fans were not fond of the update.
After giving Tom Brady $375 million, Fox only had $25 left to spend on a scorebug design. pic.twitter.com/OrcEYPP9Zz
— Tom Fornelli (@TomFornelli) February 9, 2025
this is the ugliest scorebug i’ve ever seen pic.twitter.com/nbwZLnCXzt
— Bordeaux (@bordeauxyoutube) February 9, 2025
Is it me or is this the worst scorebug in sports history
— Blake Harris (@BlakeHHarris) February 9, 2025
scorebug so shit that i recreated this in powerpoint in less than 5 minutes https://t.co/pJ0PGHOkif pic.twitter.com/v7qL76D2fJ
— eric🧀 (@ericlooll) February 9, 2025
More conversation at our Super Bowl party about the scorebug than the game so far.
— Matt Miller (@nfldraftscout) February 9, 2025
The biggest cultural impact of this Super Bowl will be how many new Americans know the term “Scorebug”
— NCAA Buzzer Beaters & Game Winners (@NCAABuzzerBters) February 9, 2025
For reference, here's a look at every scorebug in NFL on Fox history.
Every Super Bowl scorebug in Fox history: pic.twitter.com/tgCgLgRnwK
— Sports TV News & Updates (@TVSportsUpdates) February 9, 2025
Based on the early reviews, this one might end up ranking as the worst.
This article originally appeared on USA TODAY: NFL on Fox debuts new scorebug during Super Bowl 59