Norwich City have painted the away dressing room at Carrow Road pink in a move that could calm opposition players and lower their testosterone levels.
Canaries sporting director Stuart Webber informed supporters of the redecorating job at a fans' forum on Thursday evening.
The club have not made an official comment on the news but Dr Alexander Latinjak, a lecturer in sport psychology at the University of Suffolk, told BBC Sport: "Pink has an effect, not because it is pink, but because it's linked to childhood experiences.
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"If it is true that pink lowers testosterone levels then the coach should know exactly how to use that advantage tactically.
"Now that teams will know about the pink locker room, they could take counter measures to ensure higher testosterone levels.
Norwich City have so far failed to pick up a win in their opening three league games
"It might even be that players from other teams have some fun - they could go in there all tense but start smiling, and smiling is linked to an improvement in performance."
The new colour scheme has so far failed to have the desired effect, though, as Daniel Farke's side lost their first home game of the season in a seven-goal thriller with West Brom.
The East Anglian club have so far failed to win any of their first three games of the new Championship season, most recently losing to Sheffield United and West Brom after an opening-day draw against Birmingham City.