Nvidia's new graphics cards promise 'up to eight times' PC gaming performance
The computer hardware manufacturer Nvidia has announced its latest generation of RTX 50 series consumer graphics cards at CES 2025, promising massive performance gains for PC gamers.
Video game graphics are only becoming more complex, with technologies like ray traced lighting further increasing the power of hardware required to power games on personal computers. While consoles like the PS5 and Xbox Series X|S are capable of running games at a baseline level of quality, powerful PCs can push the graphics of some games far further.
Nvidia’s latest graphics cards promise to further improve upon the way in which players can run their favourite games, with some of the latest graphics cards boasting 'up to eight times' as much performance as the previous generation of graphics cards.
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The technology is now mostly possible thanks to the utilisation of AI upscaling techniques, which render video games at a low resolution and use AI methods, known as DLSS (Deep Learning Super Sampling), to reconstruct the image at a higher resolution. Nvidia has developed a new version of this rendering technique, now known as DLSS 4, which will only be available on the new 50 series graphics cards.
Also included in DLSS 4 is an updated version of frame generation, which also uses AI to generate additional frames that make games appear to run more smoothly. These techniques will be supported by 75 games when the cards launch later this year, including Cyberpunk 2077.
Four new graphics cards were announced at Nvidia’s Consumer Electronics Show, including the RTX 5070, RTX 5070 Ti, RTX 5080, and RTX 5090. The 5070 series cards are targeted more towards consumers, whereas the $1,999 RTX 5090 card is intended for enthusiasts and creative professionals.
Pre-orders for the 50 series of graphics cards are set to go live on January 2, 2025. Pricing starts $549 (£450) for the cheaper RTX 5070 model, ranging up to $1,999 (£1,600) for the most expensive RTX 5090.