Revealed: Aston Villa's mega £75m cash injection
After qualifying for the Champions League round of 16, it can be revealed that Aston Villa have generated a total of £75m from their European campaign so far.
That huge figure includes gate receipts and income from UEFA's newly created value pillar on top of the £42m which the club will be awarded in prize money. The first chunk of money Villa received from their Champions League campaign was a league phase participation fee of £15.7million, before they won five matches worth £1.77m each, plus a draw against Juventus, earning a cool £590k.
Qualification for the last 16 is worth a whopping £9.3m, while each position in the table is worth £232k, meaning the club that finishes 36th earned that figure with an additional £232k added for every higher ranking after all eight matches. Villa finished in eighth, so they secured £6.8m through their standing, while taking in nearly £10m in additional revenue for making the last 16. There is also a handy £1.7m bonus coming their way for finishing in a position between 1-9 in the league phase table.
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Beyond the £42m earned in prize money, Villa also made around £15m in gate receipts from their league phase fixtures. They earned an additional £16m from UEFA's value pillar, which combines the market pool and coefficients to distribute money to clubs as shaped by the size of their domestic TV deal and historic performances in Europe.
Villa will face one of Borussia Dortmund, Atalanta, Club Brugge or Sporting in the Champions League last 16, with the home match to come in the second leg. Progress through that and Villa will be on for a boost of more than £10m in prize money.
After bypassing the knockout play-off round by finishing in the top eight, Unai Emery's side can now look forward to the round of 16 in March.
