Richie Myler has outlined what he considers success for Hull FC this year. The Black and Whites are looking for a much improved season after a dismal 2024 campaign, with the side challenged to become a more robust and competitive outfit.

That, in the CEO's view, will be a huge jump from the 12 months before, with Hull finishing their Super League season in a disappointing 11th position. Looking to cut out big defeats, which have become an unwanted regularity in recent years, Hull are aiming to earn back respect from their opposition, with Myler wanting teams to come to the MKM Stadium knowing that they've been in a battle.

Speaking at Hull's media day, Myler also spoke of rewarding Hull's 'remarkable' fans, with the club selling around 8,000 memberships for 2025—an impressive feat given their recent history. He said: "I want us to be competitive. I'm not saying we're going to win every week, but I want a competitive team. Nobody wants to come to Hull and watch a 50-0 drubbing. We want teams, when they come and play us, to think, 'Bloody hell, that was hard.'

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"I want to see smiles on faces. Our fans have been very loyal and understanding over a tough 3-4 year period. To be honest, it's remarkable the amount of buy-in we've had from them. Our members are over what they were at this time of the year last year, which is unbelievable given the season we've just had. I believe they understand what this club is and what we're trying to do."

Aiming for an improved standing, Myler also wants to see the club connect with its community, with all pillars rising as one. He added: "If we can finish in a respectful position in the league and win as many games as we can, that's a success.

"But it's about what the club stands for, its connection with its community, its connection with its fans, and its connection with its past players; that's the biggest thing: identity and understanding what it means to wear the badge of Hull FC."