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From Ruud Gullit to Kevin Keegan - Newcastle United's top 10 bosses ranked

Eddie Howe reveals Kevin Keegan invite plan after Newcastle boss' brilliant speech to players
-Credit:Reach Publishing Services Limited


Newcastle United boss Eddie Howe has moved above Sir Bobby Robson in the club's all time record books on two counts.

Howe's recent hot streak saw him boost his win percentage ratio to 49.2% with 61 top-flight victories from 124 games. That edged him past Sir Bobby and leaves him just below Kevin Keegan. Since Howe took over in late 2021 he has picked up 208 points from 124 games with his point percentage ratio leaving him on an impressive score of 55.9%.

Keegan is top on that score with 61.5% with 264 points from 143 games while Sir Bobby picked up 350 points from 188 games to leave him on 53.2%.

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When asked if he could dare to categorise himself in the same class as Keegan and Sir Bobby, Howe said: "I just don’t think about it. Comparisons with players , managers are very difficult things to do because of different eras , different times.

"But those people , quite rightly for me, are talked about and will continue to be talked about here for many, many years."

"Kevin as a player and manager, Sir Bobby as the figure that he was. I can never think about putting myself at their level. We just want to achieve what we can and try to take the club to great places. It is not about trying to measure ourselves against then, just trying to achieve for the people here and our supporters.”

As we look carefully into the rankings, here's my take on Newcastle's top 10 bosses of the Premier League era and where they rank.

Dejected Newcastle manager Ruud Gullit as his side go 2-1 down during the 1999 derby
Dejected Newcastle manager Ruud Gullit as his side go 2-1 down during the 1999 derby

10 - Ruud Gullit

Win ratio: 34.62%

Time served: 12 months

The Dutchman arrived with a pledge to play "sexy football" but could not live up to it although there were some bright moments during his time in charge.

Gullit will never shake off the tag of axing Alan Shearer, Rob Lee and Duncan Ferguson or losing that rain sodden Tyne-Wear derby 2-1 at St James' Park. The highs of his tenure in charge was undoubtedly leading the team to Wembley for the FA Cup final in 1999.

The ex-PSV Eindhoven, Milan and Sampdoria star probably peaked the day Newcastle beat Spurs 2-0 at Old Trafford to get to the FA Cup final showpiece against Manchester United. Other highs?

How about a 5-1 away win at Coventry, Ferguson's debut as the giant striker scored twice at home to Wimbledon in a famous 3-1 win, beating Leeds away 1-0 and thumping Everton in the cup quarter-final.

My own verdict on Gullit was he had some excellent ideas but was beaten by his own ego. Quite simply he could not deal with anybody who gained more plaudits than he did, hence the axe for Shearer, fan favourite Lee and the explosive Ferguson.

Both John Barnes and Stuart Pearce were also victims of Gullit's sense of superiority.

Sam Allardyce during a Newcastle United training session in 2007 alongside Michael Owen (left).
Sam Allardyce during a Newcastle United training session in 2007 alongside Michael Owen (left). -Credit:Getty Images

9 - Sam Allardyce

Win ratio: 33.33%

Time served: 8 months

Big Sam arrived from Bolton Wanderers with an excellent reputation in summer 2007. He was at that point hot property in English football and even wanted to bring stars like David Beckham, Luis Figo and Diego Forlan to Toon - something that may have been facilitated by Freddy Shepherd.

But those lofty ideas were canned before the man who hired him in Shepherd was bought out by Mike Ashley.

Ashley never took to Allardyce and despite the Magpies getting off to one of their best ever starts in the Premier League the wheels started to fall off for the future England boss. Newcastle had climbed to the top half of the table and Allardyce's transfers for players like Geremi, Mark Viduka and Alan Smith had all been sanctioned.

But as Ashley started to listen to the supporters, unhappy with awful home defeats to Portsmouth and Liverpool, the Dudley-born boss was under fire. The relationship sunk so low that Ashley allowed Allardyce to conduct a Press conference before a game.

He was sitting in 11th spot and still in the FA Cup at that stage. As Ashley would find out later, Allardyce would have actually been perfect for his mantra of simply surviving in the Premier League, but after 24 games, he parted company and told me: "It was a shock, I didn't expect it."

Allardyce's tactics may have been controversial with a long punts up the field high in his play book. But he never got time to get his points across. Ashley would later pay a huge price when his club were relegated 18 months later in 2009.

8 - Graeme Souness

Win ratio: 43.37%

Time served: 2004-2006

Another manager beaten by his own ego with Souness needlessly dismantling his backroom staff without even taking a look under the bonnet!

Souness sent John Carver to train Academy players while dismissing the services of director of performance Paul Winsper. Winsper had kept injuries to a minimum under Sir Bobby but was replaced by pals of Souness such as Dean Saunders and Philip Boersma.

Make no mistake, Souness guided Newcastle to the brink of glory in two competitions by reaching the last eight of the UEFA Cup where his team held a 2-0 lead over Sporting Lisbon. But after Kieron Dyer's hamstring snapped in Portugal and stars like Jermaine Jenas and Titus Bramble were hurt, the wheels fell off and Sporting triumphed 4-1 to end hopes of European glory.

Days later, Souness, who'd beaten Chelsea and Spurs in the FA Cup, saw hopes ended of silverware with a 4-1 loss against Man United in Cardiff. He started the next season under fire and after losing Craig Bellamy after a dressing room row he then proceeded to fall out with Shearer too after resting the captain against his will.

A shocking run of results saw Souness axed after a 3-0 defeat to Man City. That night Scott Parker and Lee Clark ran into each other on the pitch, Shepherd said: "The moment players are running into each other you know its time for change."

Souness left after two years with Newcastle on the brink of a relegation battle in 2006.

7 - Chris Hughton

Win ratio: 55.71%

Time served: 2009-2010

Hughton remains a popular figure in the club's fanbase after his achievements in 2009. It took the crowd a while to warm to the ex-Spurs coach given he was deemed one of "Ashley's men" during the aftermath of Keegan's resignation in 2008.

The former Republic of Ireland international guided Newcastle after relegation in 2009 with no transfer funds to begin with. He instilled fighting spirit and got the best out of the likes of Kevin Nolan, Nicky Butt, Andy Carroll and Steve Harper to lead the team to the Coca-Cola Championship title in 2010.

Hughton then had a decent start to the Premier League campaign in 2010/11 and famously beat Sunderland 5-1 at St James' Park. But Ashley decided he was not assertive enough behind the scenes and replaced him with Pardew in a decision that went down like a lead balloon.

He left Newcastle 11th in the table in December 2010.

6 - Rafa Benitez

Win ratio: 41.67%

Time served: 2016-2019

The former Real Madrid and Liverpool boss came close to saving Newcastle from relegation in 2016 but the Magpies went down with two games to spare. He stayed on after public demand from Newcastle supporters who saw him as the ideal manager to push Ashley on ambition and transfers.

After winning the 2017 Sky Bet Championship, Benitez then guided Newcastle to 10th place in 2018. But a lack of funding from Ashley and political issues saw Benitez suffer a tougher final campaign.

No new deal came Benitez's way despite Ashley's determination not to spend big and Benitez's final season finished with a 13th placed finish. A much revered figure on Tyneside still today but he was always swimming against the tide with Ashley.

5 - Alan Pardew

Win ratio: 38.17%

When Pardew was appointed in 2010, he was far from the people's choice. However, slowly but surely, he won over the fans—or at least for a while.

He beat Liverpool 3-1 in his first game after replacing Hughton and things looked good but it took a summer rebuild in 2011 to get things started properly. After that Pardew guided Newcastle to fifth place and their first European qualification not to mention an away win at Sunderland on a sunny day at the Stadium of Light.

Pardew never bettered fifth place and a near brush with relegation in 2013 almost cost him his job. He took Newcastle to a top 10 finish in 2014 but left later that year, but only after a series of Tyne-Wear derby defeats and early cup exits saw him leave the club for Crystal Palace.

Glenn Roeder walks the pitch after his Newcastle side beat Chelsea 1-0 in the final game of the 2005-06 season.
Glenn Roeder walks the pitch after his Newcastle side beat Chelsea 1-0 in the final game of the 2005-06 season. -Credit:Getty Images

4 - Glenn Roeder

Win ratio: 45.21%

Time served: 2006-2007

A great man and a great man manager. Roeder hauled Newcastle out of a relegation fight in 2006 and incredibly got the Magpies into Europe with a seventh-place finish!

Roeder oversaw big victories at Newcastle, beating Liverpool, Spurs, Chelsea and Aston Villa - and took Newcastle to the last 16 of the UEFA Cup where they only went out on goal difference to AZ Alkmaar after leading the tie at one stage 4-1.

He beat Sunderland 4-1 at the Stadium of Light on a day that wrote the likes of Albert Luque and Michael Chopra into derby folklore! But the retirement of Shearer in 2006 was always going to leave a hole in the dressing room with Michael Owen's injury at the 2006 World Cup then compounding the club's issues.

Shearer was replaced by Oba Martins and while the Nigerian had some highlights, the burden of the number 9 shirt was heavy. Roeder also had Michael Owen, Emre, Nicky Butt, Celestine Babayaro, Kieron Dyer and Titus Bramble all at the same time.

Undeterred Roeder handed debuts to players like Carroll and Tim Krul and blooded the youngsters early, a decision that would benefit the club years after he'd left.

Roeder would finish the season in 13th place and the drop down the table cost him his job. But there had been mitigating factors, many of them overlooked by the powers that be.

3 - Sir Bobby Robson

Win ratio: 46.67% (in all competitions)

Sir Bobby Robson walked into a Newcastle dressing room that was down on its luck and with morale at rock bottom in 1999. But he quickly managed to get stars like Shearer doing what they do best with his excellent man management capabilities.

Shearer went from an out of form striker to a star who scored five in a game in the 8-0 win over Sheffield Wednesday. Newcastle easily staved off relegation in 2000 as they finished 11th and beat sides like Man United, Spurs and Arsenal.

Robson took Newcastle to Wembley in 2000 where a narrow 2-1 loss against Chelsea cost them a place in the FA Cup final. It wasn't all plain sailing but Sir Bob qualified for the Champions League in 2002 and enjoyed some brilliant nights against Feyenoord, Juventus and Dinamo Kiev before 10,000 Geordies headed to the San Siro for a 2-2 draw with Inter.

He finished fourth then third between 2002 and 2003 before a fifth place finish was deemed as a drop off. A poor start to the 2004/05 season saw the ex-England man sacked by Shepherd.

By then he'd left a legacy on Tyneside with a statue outside St James' Park showing exactly what he meant to the people of the city.

2 - Eddie Howe

Win ratio: 50% (in all competitions)

Time served: 2021-

Howe's record and list of achievements at Newcastle is there for all to see at St James' Park. He staved off what looked like a near certain relegation in 2022 to finish 11th.

In only his second campaign he took Newcastle to the Champions League places and on an other European adventure with a 4-1 win over PSG the undoubted highlight. Throw in a Carabao Cup final, the club's first final since 1999, and Howe has matched the achievements of all the modern-managers already.

He now just has to try to eclipse them. Memorable wins? Too many to mention but Howe has beaten Man United, Man City, Spurs, Chelsea, Sunderland and Aston Villa so far. Last season's dip to seventh was difficult but this season the team are fit, firing and fighting on all four fronts.

True, Howe has had £450million to spend on transfers, but he has also been dealt some big PSR blows, such as losing key young players like Elliot Anderson and Yankuba Minteh, and had some rotten luck with injuries. Whenever Newcastle have stumbled, he's got then back on their feet.

1 - Kevin Keegan

Win ratio: 54.98 then 31.82

Time served: 1992-1997 then 2008

The excitement and buzz at St James' Park today can easily be traced back to the days of Keegan the player in the 1980s and then the manager in the 1990s.

Keegan understood the fanbase and cared deeply about everything in the world of the black and whites, which arguably proved to be his downfall. The ex-England boss hauled Newcastle from a relegation fight in 1992 in the old Second Division and then into the shiny new Premier League.

Not content with promotion, Keegan banned the word "consolidation" and threatened: "Watch out Alex Ferguson we're after your title". That was before a ball was kicked in 1993.

He then led Newcastle to third, sixth and second after seeing a 12-point lead fizzle away. Keegan refused to defend Newcastle's lead at the top and vowed to stick to the same Entertainers blueprint that got them there.

Signing stars like Les Ferdinand, Alan Shearer, Peter Beardsley, Andy Cole, John Beresford, David Ginola, Philippe Albert and Keith Gillespie put him up there as one of the best businessmen in the transfer market too. He would leave in 1997 with Newcastle still in three cups but the place never fully recovered for years.

Keegan returned in an ill-fated move in 2008 to work for Ashley, but the pair never hit it off. A row over transfers led to his second departure as boss with the signings of Xisco and Nacho Gonzalez, signed behind his back, proving to be the final straw.

His second stint at least saw some of the old magic return with a 4-1 win at Spurs and a 2-0 win at home to Sunderland threatening a return of the old days. But after he fell out with Dennis Wise and Ashley over transfers there was no coming back.

However, until Howe lifts a trophy or wins the title, Keegan will be many people's number 1. Something Howe does not argue with.