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Salford Red Devils have stadium wish fulfilled in Super League protection declaration

-Credit: (Image: Reach Publishing Services Limited)
-Credit: (Image: Reach Publishing Services Limited)


Salford Red Devils have finally received the news they were waiting for, with Salford City Council confirming the acquisiton of the club's stadium. Authorities have confirmed that the deal has now been finalised which will see the council become the sole shareholders of the facility, a move that the Super League club believe will offer a seismic boost to their long-term future.

Salford are currently under increased special measures imposed by the Rugby Football League after they received a £500,000 advance in central funding due to worries over their immediate future. The club has stated that their current plight has been a consequence of the drawn-out nature of the stadium completion which, now finalised, will open up significant revenue streams for the club. The delay had left them without those streams which resulted in cash flow issues.

Now it has been completed, Salford are set to benefit from food and beverage sales, which has been credited as worth £150,000 per year, and plans for an advertising screen overlooking the M60 can now be pushed forward. It's hoped that sponsorship deals will now be able to be completed, which will provide an immediate financial boost.

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This week, Salford have had a sustainability cap imposed on them which will required them to reduce their costs by around £700,000 per annum. They have been asked to devise a plan to do that, but there is hope that the completion of the stadium deal, and the financial benefits that come with that, will be able to reduce the scale of the cutbacks they have been told they need to make under the conditions that came with recieving the funding advancement.

Salford City Mayor Paul Dennett stated that the news will help protect Salford's Super League status.

Dennett said:: “This is great news for the city as it will safeguard jobs, ensure the continued community use of the facility and support the delivery of the council’s Rugby Strategy in 2025. It will enable the council to deliver its aims and aspirations by controlling future redevelopment of the area, a key regeneration site known as the western gateway. With full development, the 24.76 acres site, has the potential to create hundreds of new jobs, with 6.02 acres already under offer and 1.82 acres to be sold imminently, attract further significant private sector investment and deliver millions of pounds worth of social value.

“The deal brings to fruition the commitment to deliver the initial vision of a community stadium for the city and its people. The future will be grounded in new sports and leisure and rugby strategies, with links to activity, culture and health and wellbeing and fair access and opportunities. It also helps protect the Super League status of Salford Red Devils RLFC and ensure both the Red Devils and Sale Sharks will retain their position playing in Salford.

“Work will now kick off with exciting plans to engage fans, community groups and grassroots rugby clubs, schools, education providers and residents with the city’s Community Stadium and the sport of rugby. The stadium will be at the heart of the city’s Rugby Strategy, with huge potential to increase participation rates in sport and contribute to improving the health and wellbeing of local people of all ages through all forms of the game and the wider activities.”

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