A roar went up. A whopping seven minutes of stoppage time had just been added on at St James' Park when Eddie Howe literally pushed William Osula on to the field. A substitute rescued a point in the closing minutes last season when Newcastle United were 2-1 down against Bournemouth. Was history about to repeat itself? Not this time.

Just seconds later, Justin Kluivert sent thousands of Geordies on their way after scoring his and Bournemouth's third. Remarkably, there was still time for Milos Kerkez to add a fourth goal on what was the very definition of an off day for Newcastle following a club-record-equalling winning streak.

For context, this 4-1 loss was Newcastle's first defeat since December 7. Newcastle conceded more goals against Bournemouth than the black-and-whites had in their previous nine games combined. It was the first time Eddie Howe's team had shipped four at home in nearly a year.

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That's how good Bournemouth were. You can see why the aggressive Cherries are unbeaten in 10 games and have picked up more points than any other Premier League side on the road in recent weeks.

The visitors disrupted Newcastle's rhythm - committing nearly three times as many fouls (18) - after 'making the game as chaotic as possible' in the words of midfielder Tyler Adams. If only Newcastle had played with the aggression the hosts showed just before the break when Joelinton scythed down Kluivert and his team-mates arrived on the scene to back him up. Or when Sandro Tonali pushed Pablo de la Torre out of the way as the Italy international attempted to take a quick throw-in deep in first-half stoppage time after the Bournemouth coach bounced the ball around.

However, it was Bournemouth who flexed their muscles throughout. Bournemouth forced sloppy Newcastle into mistakes time and time again, as the visitors hunted and harried, and you certainly would not have known the relentless Cherries were also contesting a third game in quick succession. Or that Bournemouth lined up without a recognised striker. Or that Iraola's team were so battered by injuries that eight of the nine players on the bench were aged 21 and under. The exception? Mark Travers, one of two goalkeepers named in reserve.

Newcastle, in contrast, looked uncharacteristically sluggish as Dan Burn lamented how his side were 'outworked'. "They set traps and we played into them," he sighed.

Perspective is key, of course. This is a Newcastle side in fourth place who had previously won nine games on the bounce. Just as Howe did not get carried away following landmark victories at the Emirates, the Tottenham Hotspur Stadium and Old Trafford, the measured Newcastle boss warned 'sometimes an overreaction to a result like that can be really negative'.

It is easy to forget there were painful afternoons when Newcastle qualified for the Champions League a couple of seasons ago - a 3-0 defeat at Aston Villa springs to mind - but the black-and-whites found a way to bounce back. That is what Howe's team have to do again.

“We've lost three points, but it's maybe an important marker for us to go, 'You drop your level against anybody at this level and you will get punished,'" Howe reflected. “That's the first time we've done that in a long time. We've been very good home and away. Our collective qualities have been there on show. They weren't there today.

“I don't think any of our game survived, really. I thought we were off in every department and when you perform like that, invariably, you're not going to get anything from the game."

Bournemouth, in contrast, were on it. From the off. As soon as Martin Dubravka played the ball out for the first time, the relentless Cherries chased the Magpies' centre-backs down and the visitors never let up from that moment.

The game had not long got under way when Dan Burn's attempted pass to Joelinton was cut out by Ryan Christie. The ball eventually came to David Brooks out on the right, whose teasing cross was met on the volley by Dango Ouattara. Martin Dubravka was alert to make the save and, although Semenyo was first to the rebound, the Bournemouth star could only blaze the follow up over the bar. It was a huge let off for Newcastle, but it did not jolt the Magpies into life. Bournemouth were ahead just a couple of minutes later.

Semenyo played a give and go with Ryan Christie and Tino Livramento was caught napping as the Ghanaian was sent in down the left. Semenyo pulled the ball back to Justin Kluivert, who swept it into the bottom corner with a finish his father, Patrick, would have been proud of.

Geordies roared in defiance and Newcastle, to their credit, equalised from a corner in the 25th minute. As Lewis Hall stepped up to take the set-piece, Burn made a late run that dragged Illya Zabarnyi away and enabled Bruno to direct a powerful header towards goal that Kepa could not keep out. The noise levels rocketed inside the stadium, but Newcastle were not level for long.

Bournemouth once again hunted Newcastle down as the Magpies attempted to play out from the back and Burn's pass to Bruno was cut out by Christie right before half-time. Ouattara raced on to the loose ball and threaded it through for Kluivert, who fired past Dubravka to put Bournemouth back in front.

Bournemouth merely picked up from where they left off in the second half and the visitors always looked the likelier scorers as Newcastle struggled to even muster a shot on target. Ouattara had a goal disallowed by VAR, after the ball was found to have gone out of play in the build-up, before a scrambling Dubravka later went on to claw Brooks' flicked effort away.

Newcastle were, somehow, still alive in the game as seven minutes of stoppage time were added on, but any faint hope of a grandstand finish was quickly extinguished. Once again Newcastle were the architects of their own downfall after Gordon played a tired pass straight to Adams, who fed Kluivert. Kluivert was 25 yards from goal but Newcastle defenders backed off - encouraging the Dutchman to shoot - and he let fly with a stunning effort that left the rooted Dubravka with no chance.

Bournemouth's third goal was the cue for thousands of Geordies to head for the exits, but it was about to get even worse for Newcastle. Milos Kerkez, smelling blood, raced forward with the ball, stood Kieran Trippier up and launched a powerful shot past Dubravka to make it 4-1 right at the death. The scoreline certainly did not flatter the visitors