Armchair Premier League fans face paying less for more matches under its new broadcast deal, with Sky Sports and TNT Sports ruling out inflation-busting price rises after extending their stranglehold on the live UK rights.
Telegraph Sport has been told neither of the pay-TV giants is planning major hikes in the cost of their football subscriptions after splashing out a record £6.4 billion between them to show 270 games a season between 2025-29.
With Amazon losing a share of the rights from the end of next term, fans will be able to watch 70 more matches each season than currently, while taking out one fewer subscription.
All the additional Premier League fixtures from 2025 will be shown by Sky, which increased what was already a lion’s share of matches on its channels from 128 to 215.
TNT – formerly BT Sport – held on to the 52 games it previously had but will also show 172 in what is an expanded Champions League next season versus 125 currently.
Despite the surge in content from the world’s two most expensive set of football rights, Sky and TNT have paid only marginally more per season for it than under their previous deals.
For that reason, there would be little to justify price rises beyond something broadly in line with inflation in the coming years.
Both companies will be acutely aware the country is in the grip of a cost-of-living crisis and that pay-TV subscriptions are becoming an increasing luxury.
Amazon Prime Video subscribers, meanwhile, must decide whether to cancel from 2025 following its loss of Premier League rights.
The tech colossus did not bid in the recent auction after the Premier League scrapped the package it currently holds in favour of fewer packs containing more matches.
Amazon had already paid more for 17 first-pick Champions League games a season than for its existing 20 Premier League fixtures and will be banking on there being a clamour for that new content.
Showing only one match at any given time will also allow it to save on production costs incurred by a Premier League deal that forces it to offer coverage of two full match rounds.
It is expected to retain only one presenting, punditry, commentary and reporting team from a current roster of dozens of freelancers to which it recently added the ‘Soccer Saturday’ icon Jeff Stelling.
As well as selling the live UK rights, the Premier League secured an extension to its deal with the BBC for late-night highlights via Match of the Day.
The announcement is expected to trigger talks between the corporation and star presenter Gary Lineker over extending his contract to host the show, which was set to expire at the same time as its previous deal to show top-flight football.