SPFL 'secure' new sponsor to replace cinch as Neil Doncaster lands record deal

The SPFL have found a new sponsor with William Hill set to replace cinch, according to a report.

The agreement with the car sales company is coming to an end this summer after they decided to prematurely end a five-year deal after a legal disagreement with Rangers. The contract was signed in 2021 and was worth £1.6m per year to the clubs across the four divisions.

Chief exec Neil Doncaster was then under pressure to find a replacement sponsor and when he appeared on BBC Radio Scotland at the weekend, appeared to suggest that something was imminent. That appears to have been the case with the Scottish Sun now reporting William Hill as the new sponsor.

The report adds that the new deal is a record-breaking one, secured after talks between Doncaster, director of football marketing Brendan Napier and the betting firm.

It marks a return to an involvement in Scottish football for the company after they sponsored the Scottish Cup between 2011 and 2020 and invested £1million a year into the game.

Speaking at the weekend, Doncaster said: “It’s never done until it’s done. It’s been a difficult market, but I would say Scottish football is in a very good place.

“It’s a challenging sponsorship environment. Any of our 42 member clubs would tell you the same.

“Cinch are coming out of the contract this summer and I am optimistic that we will have a replacement sponsor for the start of the new season.

“I’m not going to tell you when. But I’m optimistic we will have a sponsor in place for next season.”