Arsenal owners Kroenke Sports and Entertainment (KSE) have created a new division to sell sponsorship across its wide portfolio of sporting assets.

Led by Arsenal director Olly Dale and head of global partnerships for the KSE-owned So-Fi Stadium and Hollywood Park, Chris Sloan, the newly-created Kroenke Signature Properties is part the KSE plan to better integrate the company’s holdings more closely and maximise revenue potential. Each individual component of the KSE portfolio will continue to manage their own sales efforts.

In addition to Arsenal, among the assets in the KSE portfolio aside include the Los Angeles Rams (NFL), the Denver Nuggets (NBA), the Colorado Avalanche (NHL), and the Colorado Rapids (MLS). The company also has extensive real estate attached to their sporting assets such as the Gunners’ Emirates Stadium home, the So-Fi Stadium where the LA Rams play, and the Nuggets’ Ball Arena home.

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“We’re here to try to make it easy for global brands to take advantage of the size and scale KSE offers,” said Dale in a statement via Sports Business Journal.

“We’re in a unique position where we can utilize the resources and expertise we’ve got all across the group, to offer something to brands that’s pretty unique in the marketplace.”

While any category could conceivably be sold globally, but KSE chiefs believe that the most obvious opportunities come via technology vendors or other suppliers that may be interested in doing business across the venues that KSE owns in LA, Denver and London.

“Where it makes sense across the globe, we will continue to look for ways to tie all of them together, and it will work for some brands and some won’t,” Sloan said.

“It doesn’t make sense to have a partner in LA doing one thing, and a different partner in Denver, and a different partner in London. Wherever we can to standardise those things, and bring the conversation together to give it scale, that’s what stands out to us.”

Arsenal managing director Richard Garlick and the club’s chief commercial officer Juliet Slot will both form part of the global steering committee on the new project.