Super Bowl draws record average of 127.7 million viewers; most-watched game and halftime show in history
The Super Bowl halftime show with Kendrick Lamar drew an average of 133.5 million viewers.
Even though the Philadelphia Eagles turned Super Bowl LIX into a rout, viewers still watched in unprecedented numbers. According to Fox Sports, initial projected viewership stands at an average of 127.7 million viewers across Fox, Fox Deportes, Tubi, Telemundo and the NFL's digital properties.
The 127.7 million figure is a new high viewership for the Super Bowl, up 3 percent from last year's 123.7 million average.
Viewer totals hit their highest mark, 137.7 million, in the second quarter from 8-8:15 p.m. ET, when the game was still relatively competitive.
The Super Bowl halftime show, featuring Kendrick Lamar, averaged 133.5 million viewers across all platforms in the 8:30-8:45 window, an increase of 3 percent over last year's 129.3 million. That ranks as the most-watched Super Bowl halftime show in history.
In welcome news for the NFL's move toward digital and streaming platforms, Super Bowl LIX posted a record-high streaming viewership of 14.5 million, with Tubi alone accounting for 13.6 million of that total.
