We may have a better idea of what apparel Tiger Woods will wear when he makes his next appearance, possibly at the Genesis Invitational next month.
Earlier this month, the 15-time major champion took to social media to announce the end of his 27-year relationship with Nike and to thank founder Phil Knight.
Now, his next chapter may be coming into focus.
TaylorMade has been Woods’ equipment sponsor for six years, and recent trademark filings make it seem as if the company will have something to do with his apparel, too.
Three trademarks for a Sunday Red brand have been registered through the United States Patent and Trademark Office by TaylorMade Lifestyle Ventures LLC.
NEW: USPTO filings by TaylorMade suggest the brand may be partnering with Tiger for a new apparel line called “Sunday Red”
This comes after the recent expiration of Tiger’s contract with Nike. pic.twitter.com/BEfgBeTjER
— John Nucci (@JNucci23) January 20, 2024
The trademarks filed include three distinct logos: a “Sunday Red” spelled out in all caps, a leaping tiger depiction, and the acronym “SDR” placed around the leaping tiger. And as for what Sunday Red will entail, “clothing, namely shirts, shorts, pants, jackets, sweatshirts, sweatpants, joggers, skirts, dresses, hoodies, sports jackets, polos, golf shirts, golf pants, footwear and headwear” are all noted on TaylorMade’s live application.
The trademarks, which were filed in December, suggest TaylorMade could be making a jump into the apparel world with Tiger Woods signature brand as its main focus, however, it’s still unclear whether the company will make the design its own or partner with someone to launch “Sunday Red.”
Tiger and Sunday Red are about as infamous as any pairing in all of sports. It doesn’t seem like that’s going away anytime soon.