Step aside Sky Sports and TNT Sports, Amazon Prime Sports has entered the conversation. It only took 15 minutes watching their 'Every Game, Every Goal' broadcast to show what football coverage needs and has been lacking.

Jeff Stelling was joined by Dion Dublin, Nedum Onuoha, Tim Sherwood and Rachel Corsie to run through all the talking points, key moments and goals during the three o'clock kick-offs on Boxing Day. The coverage wasn't completely faultless but the ease of viewing the key moments from the fixtures made ideal viewing.

Anthony Gordon scored the first goal of the afternoon with a superb curling effort and it was a eventless 14 minutes that followed until Cole Palmer danced his way through and passing into the bottom corner. But the seamless transition from the pictures of the treatment ongoing at St Mary's to the build-up and goal from the England international which highlighted the quality the coverage can bring.

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The evidence to suggest that it should be a regular fixture only mounted when Jhon Duran was sent off for violent conduct. It allowed for all of the panel to discuss the incident while replays of the incident played, rather than having to wait until the highlights after 10pm.

This is a regular fixture in Germany for their Bundesliga coverage and for top-flight fans across England and the United Kingdom, they have been starved of the ability to enjoy all the action. There is an important reason behind why, traditionally, the vast amount of coverage isn't broadcast is down to the 3pm blackout rule.

There is much debate about whether the ruling is outdated after it was introduced in the 1960s. It stipulates that no Premier League, Football League or FA Cup matches be broadcast on live television on Saturday between 2:45pm and 5:15pm.

However, games may be played on that day and on that time, but they are forbidden to be televised – with Saturday matches televised kick-offs mostly occurring at 12:30pm or 5:30pm, with rare instances of later encounters.

Amazon Prime have showcased how it's done, with fine tweaks in certain areas, it could become a staple of Saturday afternoons. Could you imagine the drama on the final day of the season?