Aston Villa have rejected a new bid from West Ham for Jhon Durán and angrily insisted the forward is not for sale this month.

Villa have no plans to sell the Colombia international after turning down an offer from West Ham the Londoners claim is worth a club record £57 million including add-ons.

Durán has travelled to Monaco for Villa’s penultimate Champions League tie on Tuesday and his club are understood to be frustrated with the timing of the bid just 24 hours before such a crucial game in their season.

Villa are also privately disputing the figures of this latest proposal, which is thought to have been significantly lower.

A bid of £57 million would have eclipsed West Ham’s previous transfer record of £51 million for Lucas Paquetá, who joined from French club Lyon in 2022.

Durán signed a new contract to 2030 in October last year and Villa’s valuation is thought to be around the £80 million mark.

West Ham, who have agreed a deal with Chelsea to reunite new head coach Graham Potter with recruitment analyst Kyle Macaulay, made an offer of around £32 million for the 21-year-old last summer and their latest bid comes nowhere near a price Villa would reluctantly consider.

Paris St-Germain are also interested in Durán, but the high transfer fee could prove beyond them.

West Ham are unlikely to return with another bid and will now consider alternative targets including RB Leipzig’s André Silva, Brighton’s Evan Ferguson and Taiwo Awoniyi at Nottingham Forest.

Durán has established an excellent reputation primarily as a super-sub for Unai Emery, scoring 12 goals in all competitions this season.

Emery has admitted it is a “challenge” to play both England international Ollie Watkins and Durán in the same team.

He said: “We have to work on it tactically because to play with two strikers, they have to try to help the team as well in our structure offensively and defensively.

“I tried it before and sometimes it was successful. I think we are going to watch those players together, maybe within a match, and as well I think I can find a solution for them to play in the starting XI together. But they have to try to understand their roles.

“Hopefully we can get from them their best performances from here until the end of the season.”

Villa are currently fifth in the Champions League table and can take a huge step towards qualifying for the knockout stages with a win at the Stade Louis II.

If Villa can finish in the top eight they will bypass the round of 32 and automatically reach the round of 16, which will ease fixture congestion in their quest to climb the Premier League table.

Emery said: “I think we have been very motivated playing in the Champions League because the club didn’t play in Europe for a long time.

“It has always been very special for me and we want to compete and try to be protagonists in this competition.

“We will need three or four points more to get the top-eight. That is our target and tomorrow’s game is key.

“It’s our opportunity to try and build a team. We are not the favourites but we have to enjoy it, preparing to do our best collectively and individually.

“Monaco also have the opportunity to get 16 points and that may be enough [for the top-eight] so it will be very difficult.”