Why Ineos are sponsoring Tottenham Hotspur despite owning Manchester United
Manchester United fans watching the Premier League clash against Tottenham Hotspur will perhaps be surprised to see Ineos' name plastered inside the North London club's stadium.
Ineos founder Sir Jim Ratcliffe completed a minority purchase of United last year and has since been in charge of the football operations at Old Trafford. But despite their clear association with the Reds, they remain a key sponsor for Spurs in the form of their 4X4 offshoot Grenadier.
The partnership began in 2020, shortly after their arrival at their new stadium. Notably, the Ineos logo can be seen plastered on the seats in both dugouts and features on the electronic advertising hoardings.
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Spurs players have conducted advertising content with Ineos for the Grenadier in the past. On Ineos' website, Ben Davies, Dominic Solanke, Guglielmo Vicario, Timo Werner, Archie Gray and Yves Bissouma have all filmed content driving the car.
On the Ineos Grenadier website, Tottenham's chief commercial officer Todd Kline heralded the partnership with Ratcliffe's business. He said: "Our partnership with Ineos Grenadier represents the coming together of an innovative British brand with an iconic London Football Club – both of whom are committed to pushing boundaries and daring to do things differently, while staying true to authentic values and traditions.
"We should like to thank the team at Ineos Automotive for their vision and commitment to the future success of this partnership." When the agreement to purchase United was completed, the question was asked whether Ineos would be looking to end their deal with Spurs, to which it was understood that they would not.
Currently, Ineos do not sponsor inside Old Trafford despite their connections with the club.