Arsenal’s interest in Wilfried Zaha is doomed to fail - unless they substantially up their offer.
The Gunners are chasing the Ivory Coast international as a top target this summer and have reportedly seen a bid of £40million turned down.
Zaha, 26, is said to be eager to try his hand at another top six club after another strong season with Palace.
But Crystal Palace manager Roy Hodgson has brushed aside talks so far - insisting Arsenal must stump up the cash.
He said: "I don't think Arsenal have actually made a bid that has come anywhere near our valuation.”
Any Arsenal move for Zaha has been further complicated by the fact that they are working on a restricted budget after failing to qualify for the Champions League.
Former England manager Hodgson was speaking after a largely youth-based Crystal Palace side were beaten 6-2 by Barnet at the Hive on Tuesday.
The Eagles are said to value Zaha at closer to £80m.
"I'm sure the player realises that if someone's going to take him away from us, he'll expect clubs to pay the market value,” the former Fulham boss added.
"Until someone does that, there's not much to discuss regarding Wilf."
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