The WWE and Hulk Hogan have reunited once again as the wrestling giant prepares for its massive Netflix debut.

And they have agreed a partnership over one of America's great pastimes: beer. Mr America's Real American Beer has been announced as an official sponsor of World Wrestling Entertainment. The multi-year deal will see branding for the beverage featured prominently on WWE Monday Night Raw each, including the once sacred ring mat. In return the professional wrestling company will become a minority owner in the beer company.

“Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. “We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”

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But WWE execs and Hogan won't be cracking open a cold one to celebrate the partnership, but instead Hulkamania will be making an appearance at the landmark Raw Netflix Premiere, hosted in Intuit Dome in Inglewood, California. On January 7 (UK time), WWE is set to enter its new era officially closing its decades-long partnership with the USA Network.

The Rock also confirmed to appear at the grand premiere with Hogan. According to a recent report from Dr. Chris Featherstone on X, The Rock, and Hogan will return to the show to cut promos. He said: "The Rock’s involvement on the show is that he will be cutting a promo – Hulk Hogan is scheduled to appear, he will be cutting a promo as well – John Cena will also be appearing and cutting a promo to hype his farewell tour. WWE is really focused on making this a PLE-quality show to kick off the partnership .”