YouTube star KSI's real name and jaw-dropping net worth ahead of Sidemen Charity Match 2025
KSI, one of British YouTube supergroup The Sidemen's seven members, is set to help treat fans to another spectacle and raise millions more for charity at this weekend's event.
The 31-year-old, real name, Olajide Olayinka Williams Olatunji, came from humble beginnings when he set up his own YouTube channel on the platform in 2009. Back in those days gaming videos, mainly playing FIFA, and reaction videos were his regular content.
Even dropping out of education to get the best out of what was seen as a bizarre career path at the time, now he stands as one of the most successful self-made influencers on the planet with his three personally-operated YouTube channels: KSI, JJ Olatunji, and KSIClips, collectively garnering over 44.7 million subscribers and 14.4 billion views.
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Making wealth earned through publishing videos online he has been able to branch out into other sectors whilst creating a striking business portfolio. The product of this graft has been KSI amassing a total net worth of $100m (£79.3m), according to Celebrity Net Worth.
He took his passions to become a BRIT billion award-winning rapper with one UK no.1 album, 'All Over the Place', to his name, and also ventured into the sport of boxing with his biggest bouts to date against fellow creator Logan Paul - twice - and British boxer Tommy Fury.
These ventures led to the creation of his own music label, 'The Online Takeover', and a partnership with Wasserman Boxing to create his own boxing promotional company called 'Misfits Boxing'.
But perhaps KSI's most widely-recognised business are that of drinks company 'Prime', founded alongside former rival Paul, and 'Lunchly', a kids lunch kit company which the pair began with the help of fellow YouTuber Mr Beast and his 'Feastables' brand.
In the past he has also gone on record with Men's Health to reveal that he owned 10 homes in the UK at the time, which made up a reported property portfolio of £8m, adding to his staggering bank balance.
What's more, KSI has now broken through into mainstream TV as he is appearing as a guest judge on ITV's Britain's Got Talent auditions, which are airing weekly at present.
"I'm so excited to be a guest judge for BGT," he said in a statement. "When I got the call up, I couldn’t believe it. I remember watching old BGT episodes and going from being amazed to laughing my [expletive] off. I'm buzzing to see all the fresh new talent, and I'll be sure to leave a mark."
Ultimately, the Londoner is made even stronger through his partnership with fellow internet personalities The Sidemen.
Rounded off with other members Simon Minter (Miniminter), Joshua Bradley (Zerkaa), Tobi Brown (TBJZL), Ethan Payne (Behzinga), Vikram Singh Barn (Vikkstar123), and Harry Lewis (W2S), they hold equal shares in everything they do together.
That could be making videos for their three channels: Sidemen, MoreSidemen and SidemenReacts, which in total have 36.8 million subscribers and 15 billion views. On top of this they have also started their own subscription-based service, Side+.
They have together reinvested in projects such as a apparel brand 'Sidemen Clothing', restaurant chain 'Sides', vodka brand 'XIX Vodka' and a collaborative cereal brand known as 'Best Cereal' with Mornflake.
A number of the group are set to be involved in the inaugural Baller League, which has very little information released other than those involved. Legends of the game Gary Lineker, Alan Shearer and Luis Figo are just some who have signed on.
Now, KSI and The Sidemen's latest display of prestige comes with extreme goodwill as they seek to raise money for Brightside and BBC Children in Need at this weekend's charity match at Wembley Stadium.