Amazon Prime Day deals 2021: Best offers and deals on Apple, Ninja, Kindle, Fitbit and more

·9-min read
 (Amazon Prime Day)
(Amazon Prime Day)

After a tough year for all, Amazon’s Prime Day sales offer a chance to finally add to basket all your wish list items that you’ve been holding out for.

Traditionally held in early summer, last year the pandemic forced the internet’s “everything shop” to move the event to October after demand in lockdown led them to prioritise getting essential items to those who needed it urgently.

The dates have been revealed: this year the Amazon Prime Day sales will take place on June 21 and 22.

The sales event gives shoppers the chance to bank huge savings on the RRP of thousands of products across homewares, beauty, toys, tech, food and drink, and more.

Held over two days, last year there were more than a million deals, but never one to rest on its laurels, this year the event will offer an astonishing two million deals globally.

There’s one caveat though: sale deals and prices are only applicable to Amazon Prime holders, so if you haven’t signed up yet, this is the prime (not sorry) opportunity. A membership costs £7.99 a month, or you can pay an annual fee of £79, and includes access to a world of content, from movies and boxsets on Prime Video to books from the library and tunes on Amazon Music.

Here’s everything else you need to know about Amazon Prime Day 2021.

ES Best’s Pick of the Best Deals

Ninja Foodi MAX Health Grill and Air Fryer [AG551UK], 3.8 L, Grey/Silver

Air fryer enthusiasts speak of their machines with evangelical zeal, and no wonder - cooking with a fraction of the oil, yet still with deeply satisfying results would encourage anyone to extol its virtues. We’re big fans of Ninja’s multi-use machine, which is not only an air fryer, but can Bake, Roast, Reheat, Dehydrate and Grill too. It comes with an entourage of helpful accessories like a crisper basket and grill plate to help deliver mouthwatering delicious results every meal time. Now with £100 off (that’s 40 per cent off the RRP!), you may never need your oven again.


Was: £249.99, now £149.99

Shop air fryer deals here

Beats Solo3 Wireless On-Ear Headphones - Apple W1 Headphone Chip, Class 1 Bluetooth, 40 Hours Of Listening Time - Black (Latest Model)

If you, like us, have had it up to here with headphones that break or loose sound in one ear, it’s time to take the plunge and invest in your audio entertainment. Beats is one of the soundest brand names around, and for a limited time only, it’s got its wireless over-ear headphones down by close to 50 per cent. Packed to the gills with features, they’re the perfect companion for work or play.


Was: £179.95, now: £94.99

Shop more headphone deals here

Fitbit Versa 2 Health & Fitness Smartwatch with Voice Control, Sleep Score & Music, One Size, Petal/Copper Rose

Still reigning supreme as one of the most coveted smart watches around, we’re thrilled to spot this Fitbit in Amazon’s epic annual sale. The Alexa-compatible device can do more than show the time; it can display the weather, show you your health stats, track your sleeping patterns and so much more. Not just a pretty face. Until June 22, the price has plummeted by an incredible 40 per cent. Get it while you can!


Was: £199.99, now: £119

Shop more smartwatch deals here

NutriBullet 900W Blender Champagne Multi-Function Cold Beverage Smoothie Maker 2 Cup Sizes and Stay Fresh Lid

When the sun’s out, it’s easy to reach for the ice cream and undo all your fitness goals. Use Amazon Prime Day as a chance to get back on track. Fresh juices and healthy smoothies are just a click away, thanks to NutriBullet’s offer on its blender, which is better than half price at 54 per cent off - that’s a £70 reduction on the ticket price. Blitz your way to your five-a-day (or use it to whizz up a cheeky cocktail - it is champagne coloured, after all).


Was: £79.99, now: £59.99

Microsoft Surface Pro 7 12.3 Tablet (Platinum)

After more than a year of WFH, who couldn’t use a device update? Take your tech to the next level with this tablet, which turns into a laptop when used with a Type Cover (which you’ll need to get separately). Its laptop-like ability should be some indication of its power; this light-as-a-feather baby comes with a powerful Intel Core processor and long-lasting battery which can go for 10.5 hours. Prime Day prices will see you save £250 - bargain.


Was: £899, now: £649

Shop more laptop deals here

Echo Dot (4th generation)

If you’ve been waiting for the right time to pounce on Amazon’s smart speaker with Alexa, congrats because your patience is about to pay off. This charcoal model has had its price cut neatly in half, and is now just £24.99. Half price, but full spec, this unassuming gadget can do everything from tell jokes, warn you when it’s going to rain, make hands-free calls and of course, play crisp, clear tunes when it’s time to party. Sounds like a great deal to us.


Was: £49.99, now £24.99

Shop more Amazon device deals here

Philips GC9630/20 PerfectCare Elite Steam Generator Iron

Now that fun is back on the cards, it’s time to smarten up our act - when it comes to our wardrobe, that means cracking out the iron. If yours has seen better days, what better time to take advantage of Philips’s deal on its high tech steam iron. The tank can hold 1.8 litres, and together with the quick start feature, means ironing becomes - dare we say it? - almost a pleasure. There’s also an eco mode to enable when you’ve got a pile of shirts to get through. Now better than half off.


Was: £350, now: £169.99

Shop more home and garden deals here

Bosch Cordless Lawnmower AdvancedRotak 36-660

There’s nothing like the smell and look of a freshly cut lawn, in our opinion. For gardens that could do with a trim, this cordless mower is your saviour. Bosch has very generously snipped the price by 42 per cent (saving £253.32), so you can make sure your garden looks tidier for an equally tidy sum.


Was: £598.49, now: £345.17

Campingaz Party Grill 400 CV, Camping Stove and Grill

In a summer all about the staycation, there’s few options more spontaneous and freeing than a camping trip. Bring celebration cooking to your crew with this cool party grill, which offers a range of cooking options. Use the direct burner to pan fry juicy steaks (with a frying pan, of course) or enlist the non-stick grill and griddle to whip up toasties. Best of all, the nifty wok-style lid can be flipped upside down if you fancy a stir fry. It comes with a carry bag, primed and waiting for your next outdoor adventure. All you need to do is hit ‘buy’.


Was: £88.02, now: £56.54

Shop more BBQ deals here

Yankee Candle Lemon Lavender Large Jar Candle

We’ll admit it, candles are our guilty pleasure - we can just never have too many. That’s why this deal taking 36 per cent off a 150 hour burn-time Yankee Candle feels so great to us - it’ll last absolutely ages. The lavender scent will be perfect for helping us nod off on those warm summer nights.

 (Yankee Candle)
(Yankee Candle)

Was: £24.99, now: £15.99

Shop more beauty deals here

New Apple iPhone 12 mini (64GB) - Blue

What’s this, the latest iPhone in the Prime sale? THAT’S RIGHT PEOPLE. We’ve arguably saved the best for last, just to illustrate how great Amazon’s sale is. The iPhone 12 mini is among the thousands of deals on offer, available in this smart blue as well as a slew of other colours. Making the RRP £130 lighter, the device boasts a 5.4-inch Super Retina XDR display, incredibly sharp cameras (including a night mode that has to be seen to be believed) and a lightning fast processor that gets you on the web and to your apps more quickly than before.


Was: £699, now: £569

Shop more mobile phone deals here

What is Amazon Prime Day?

In short, it’s an exclusive mega sale from one of the world’s biggest online retailers. While the very first Prime event in 2015 was a 24-hour event, recent years have seen more discounts, flash sales and offers held over two whole days to give customers greater opportunities to bag incredible products at a fraction of the cost.

When is Amazon Prime Day 2021?

As mentioned, the deals bonanza will take place over June 21 and 22 , to avoid clashing with the Olympic Games. This means that the event will come just in time for BBQs, staycations and the school summer holidays.

Which brands will be on sale on Amazon Prime Day?

It’s not just obscure brands cutting their prices. There are some big names in the mix; think Braun, Oral-B, Ray-Ban, Nikon, Phillips, Beats, Marshall and more.

Whether you’ve got a shopping list, or you’re just browsing, you can expect deals on everything from tech, home, food & drink, beauty, baby and Amazon devices like Ring doorbells, Echo, Fire and Kindle, plus many more.

The sales offer the perfect time to pick up a big ticket item for less (hello new LCD telly or hybrid memory foam mattress), secure Christmas and birthday gifts early, or just treat yo’self for a fraction of the RRP.

What’s more, as part of Amazon’s investment of more than $100 million worldwide to help small business selling partners succeed: Prime members can get a £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store from June 7 – 20.

Do you need an Amazon Prime account to take part?​

Yes. The sale is exclusively for Prime members so you need to be signed up if you want to bag any of the bargains in Amazon’s annual sale. As well as next-day delivery on thousands of products, Amazon Prime membership also opens up a world of video, books and music streaming services.

Students can get in on the action with Amazon Student, which costs £3.99 a month, and comes with a whole raft of discounts and offers for those still in education.

How much does Amazon Prime membership cost?

You can either pay £7.99 a month or pay a £79 annual fee, whichever works best for your budget. If you haven’t signed up yet and you’re not sure if it’s for you, try a free 30-day trial before the sale and see how you like it.

Get Amazon Prime membership now

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