Aston Villa have £15m Callum Wilson bid rejected by Bournemouth

Aston Villa have had a £15m bid for Callum Wilson rejected by Bournemouth, who are determined to fetch a bigger fee for the striker. Newcastle have also been credited with an interest but are yet to make a formal approach.

Villa are keen to bolster their front line after the £14m arrival of the full-back Matty Cash from Nottingham Forest, and the Brentford forward Ollie Watkins is also of interest. Brentford’s asking price of around £25m has put off suitors.

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Wilson signed a new four-year contract last summer worth more than £100,000 a week but he is thought to have a 50% wage reduction clause following relegation. He is keen to return to the Premier League to give himself a chance of adding to his four England caps and making Gareth Southgate’s Euro 2020 squad.

Wilson got seven league goals last season and has been a consistent scorer since joining from Coventry in 2014. Bournemouth are thought to want nearer to £20m for the 28-year-old, who they accept is destined to depart.

The club are adamant they will not sell players on the cheap after getting a club-record £41m for Nathan Aké and £18.5m for Aaron Ramsdale. They are yet to receive bids for Joshua King, who is out of contract next summer, or David Brooks, who has returned to the Wales squad after injury to take on Bulgaria on Sunday.