Chelsea 2024/25 new controversial home kit 'confirmed' as huge announcement finally made

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-Credit: (Image: Harriet Lander - Chelsea FC/Chelsea FC via Getty Images)

Chelsea have confirmed that BingX will be the club's new training wear sponsor for the next two seasons, although the wait goes on for the matchday kits to be released ahead of the 2024/25 campaign. Having signed a deal with the club as partners earlier this year, the Cryptocurrency exchange company have 'started the next phase' of their relationship.

BingX were announced as the club's sleeve sponsors just over six months ago following a breakdown with Whalefin in 2022/23. The expectation was for them to takeover from Trivago as primary partners of the training kits, and that has since been announced along with a first glimpse at some of the fresh designs.

The official release includes three shirts and shorts, all created by Nike. There are also long-sleeve tops to go with it. Speaking about the next phase, Casper Stylsvig, Chelsea chief revenue officer, said, "We are delighted to move into this next stage of our partnership with BingX.

"The first six months working together has already seen us deliver a series of world-class campaigns and initiatives, and we are excited at the challenge of going bigger and bolder in the upcoming season. The campaign launched today to unveil our new men’s training kit gives fans a glimpse of what to expect from our ongoing partnership, which is driven by innovation and a joint commitment to setting industry benchmarks."

New signing Marc Guiu has even been pictured in the training kit after he was announced as the latest arrival under Enzo Maresca. More are expected to follow in his footsteps, but unlike other clubs, Chelsea have so far been unable to show off their players in the kit for the upcoming season.

For the second year in a row the club are preparing to head into their pre-season tour of America without a release of the home and away kits. It comes with the wait for a long-term primary sponsor to be found.

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Infinite Athlete, who came in last minute to become front-of-shirt sponsors last season, could yet maintain an agreement and be the new sleeve sponsors , but so far no announcement has been made. Meanwhile there have been yet more leaks of the possible new home kit for 2024/25.

The design is now widely-spread online but a fresh view of the home kit has emerged after JD Sports appeared to post, but then delete 25 minutes later, a promotional video of the Chelsea kit. The Tiktok, which some eagle-eyed fans have recorded and posted onto Twitter/X, show a model starting out with the 2023/24 kit (minus the sponsor, as it was initially released in August), before opening a JD bag and finding the new kit.

The model then shows off the design, which has split the fanbase so far with its wavy, water-like design. The blue home kit, which includes 'splashes' of lighter blue as well as orange outlines to the Nike logo and club crest, plus stripes on the sleeves, is closer to the outlandish 2021/22 design than the more basic 2022/23 and 2023/24 effects.

Last season fans were not able to buy the kits until mid-August, by which point the Premier League season had almost started. The home shirt was also sold without a sponsor for nearly one month before the Infinite Athlete deal was completed.