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Crystal Palace have become the first Premier League club to ditch a gambling firm as their main shirt sponsor ahead of a planned ban on them.
The club confirmed on Thursday that cinch, the online car marketplace, would replace W88 on the front of their men’s and women’s kits on a multi-year deal from next season.
A ban on Premier League clubs signing front-of-shirt gambling sponsors has been included in a draft white paper following a Government review of the 2005 Gambling Act.
Talks are on-going about top-flight teams following Palace by voluntarily ditching such firms.
The others to have front-of-shirt gambling sponsors are Leeds United, West Ham United, Newcastle United, Wolverhampton Wanderers, Southampton, and Brentford.
Burnley and Watford also have them but their relegation has seen them dodge any ban, with the Government planning to exempt cash-strapped English Football League clubs.
None of promoted Fulham and Bournemouth and Championship play-off finalists Nottingham Forest and Huddersfield Town has such sponsors.
Palace join England cricket team and Northampton Saints as cinch's latest sporting venture
The Palace deal is cinch’s latest in British sport, with the company also sponsoring the England cricket team and Northampton Saints, as well as being the title sponsor of the Scottish Professional Football League.
Barry Webber, commercial director at Crystal Palace, said: “cinch is a well-established, family friendly and instantly recognisable brand across the UK and beyond, and this landmark partnership is yet another statement of progress at the club, both on and off the field.
“This is an incredibly exciting time for our partnership to begin, as we enter our tenth successive season in the Premier League with a squad packed full of international talent, whilst cinch continues its impressive expansion and innovation in the car market. We look forward to helping each other secure our respective ambitions.”
Avril Palmer-Baunack, chairman of Constellation Automotive Group, cinch owners said: “We are delighted to be joining Crystal Palace as front of shirt sponsor. cinch is an ambitious brand that has achieved a lot in a short space of time and this new partnership will further support our expansion in the UK car market. We look forward to working with the teams, fans and local community and have high hopes for the club next season.”