In 2018 Dyson made waves again. After shaking up the hair tool industry with the launch of its Supersonic hairdryer in 2016, the pioneering tech company then brought us the Airwrap styler, an innovative way to wave, curl and smooth your hair without the use of high heat.
Powered by a digital motor, the styling tool uses air currents – like a hairdryer does – to attract and self-wrap hair around its barrel, curling it for you. At the same time, the smoothing brush head meant it doubled as a blow-dry tool.
Demand for the luxury device grew so rapidly – alongside its social media virality – that in 2021, four Airwraps were sold every minute. Pretty staggering for something costing upwards of £400.
Then, in 2002 a reengineered version was unveiled, positioning it as a completely customisable styling tool, regardless of hair type, with a fully personalised range of attachments.
The famed inventor and entrepreneur behind the brand, James Dyson, explained: “Most styling tools ignore that hair types are very different – what attachment may work for one, could be detrimental to another. The advancements in the Dyson Airwrap multi-styler build on the success of its predecessor, through relentless research, user trials and advancements in computational fluid dynamics.”
The result? “Direction change barrels for faster and easier curling, reengineered brush attachments for more precise shaping, and an entirely new, dual-purpose Coanda [the aerodynamic phenomenon] smoothing dryer. Our ability to control airflow delivers enhanced Coanda performance to curl, shape and hide flyaways – without extreme heat.”
Essentially, more attachments meant more versatility, as much as making it a more inclusive proposition. So, while the next-generation version may not be entirely different to the original Airwrap, it became significantly more functional for all. As celebrity hairstylist Jen Atkin, Dyson’s global styling ambassador, says: “You can ensure every attachment in your box delivers your desired style, specific to your hair type.”
The Dyson Airwrap Bazaar review
As someone with very fine hair that's prone to looking flat, I'm looking for a heat styler that will give me bombshell waves and plenty of volume with the least amount of effort. The Dyson Airwrap does deliver, but I must caveat that it took some time to figure out how to make it work for my hair type.
For me, the Airwrap works best when used on freshly-washed hair that's around 85 per cent dry as it holds the curls better. I spritz my hair evenly with a heat protector (my go-tos are JVN Complete Blowout Styling Milk, £25 and Hair By Sam McKnight Save The Do, £26), divide my hair into two sections diagonally and use the 40mm long barrel attachment. I go in with the highest heat setting, and finish with a blast of cold air to set. I've been told that pinning each curl before releasing will help with longevity, but admittedly, that will require extra time so I turn to a generous helping of hairspray to maintain the style.
What are the pros of the Dyson Airwrap?
For me, the best thing about the Airwrap is its portability. Packing the device along with the attachments you need take up much less space (and is lighter) than throwing in a hair dryer and a separate styler into your carry-on. That said, it is worth noting that Airwraps are designed to be used in the country of purchase (although I have used mine in Asia with no issues).
Secondly, it takes less time to style my hair with the Airwrap compared to a styling iron or hot rollers. Plus, because the Airwrap doesn't use direct heat the same way a curling tong does, it causes minimal damage to my strands – always a win.
There's also extensive research behind the Airwrap supporting how it really can work for a wide range of hair types and textures.
What are the cons of the Dyson Airwrap?
Ultimately, I don't always want to style my hair right after a shower which means that when done on my dry hair, the style only lasts for few hours (it can last up to a day when I style it damp). For comparison, my hairstyle lasts upwards of three days whenever I use old school hot rollers, even if it takes a little longer to do.
It would also be great if there was a pick 'n' mix approach to shopping the attachments, as I only ever use two out of the six provided. It's quite a loud device too, which means you might wake up a sleeping pet, partner or baby when styling your hair in the morning.
Is it worth getting a Dyson Airwrap?
If you want bouncy waves, yes, especially considering that it does a lot less damage than traditional hot styling tools can to more fragile locks. Though it's definitely worth dropping by the Dyson store for a styling session to see if the device works for you before investing in one.
How much is the Dyson Airwrap?
Original Airwrap owners needn’t consider a trade-in, however, but can upgrade to the latest attachments while retaining the original machine. (They adopted a sustainable mindset, mercifully). Indeed, the newer attachments are fully compatible with existing machines and owners can upgrade their full set for £149.99.
For first timers to the tool, the Dyson Airwrap multi-styler is available to shop for £479.99.
To learn more and experience the Dyson Airwrap multi-styler, visit Dyson Demo Stores for more information, or dyson.co.uk.
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