Ed Sheeran unveils sustainable fashion collection

Ed Sheeran has partnered with a fashion brand on a capsule collection inspired by the artwork from his = (equals) album.

Designers at Lucy & Yak announced on Wednesday that they have teamed up with the singer-songwriter - who is a longtime fan of the brand - on an exclusive limited-edition range. The collection features dungarees, a hoodie, a T-shirt and a dead-stock bucket hat made from organic fabrics.

Lucy Greenwood, co-founder of Lucy & Yak, explained that Ed was keen to incorporate the butterfly motif from his (equals) album artwork into the designs.

"The butterfly used in Ed's album artwork holds a really special meaning to him, and so we're honoured to be able to bring this to life as part of such a special collection of Yaks - particularly as we know that Ed shares our passion for doing better for the environment," she said. "We've been fans of Ed for over a decade, so when he got in touch we were delighted to be able to collaborate on a collection which brings Sheerios and Yakkers together - they're at the very heart of the collection, and we had an amazing time working with Ed's incredible fans to model the pieces too!"

And Elspeth Mills, lead print designer at Lucy & Yak, is thrilled with the final result.

"The butterfly is central to Ed's artwork as it reflects his growth over the years, so we immediately knew that we wanted to make this central to the theme of the collection - a symbol that represents something people can relate to everywhere," she shared.

The collection will be able to purchase from 14 July.