EXCLUSIVE: RAMON VEGA: I was flattered to be approached about the FIFA presidency but now is not the right time for me

I have spoken to many people from all around the football world these past few weeks at this critical juncture for the sport. I wanted to get a sense of people’s hopes and fears for the future in the coming months before the elections for a new FIFA president.

I heard an array of different stories and opinions about how things can be done differently going forward, from fundamental reform in how the organization is run to changes regarding transparency and how FIFA can re-engage with an increasingly disillusioned public to win back the support and trust of the global football community.

With so much still up in the air as far as the declared candidates are concerned, these next few months will be vital in allowing for an opportunity for those involved to put forward coherent and clear manifestos in order to highlight their credentials and what positive change they can bring to the table.

It is up to them to try to grasp this opportunity and reverse the tide of decline that has characterised the public perception of FIFA.

I was very flattered to have been approached by influential figures within the world game to look at the possibility of putting myself forward as a candidate but ultimately I did not think it was the right time for me personally, with all my ongoing business commitments.

I still want to play a role in helping to reform FIFA and believe I have a lot to offer, especially given how if Michel Platini does not run there will be no candidates who have a background as professional footballers.

Certainly, whoever wins needs to tap into the expertise and knowledge of those that have played the game.

It is not just about knowing what is going on in the corridors of power, candidates also need to be able to relate to what is happening in the corridors of football grounds and supporters’ clubs across the world.

Until the football-loving public are won back - by firm actions, rather than just a plethora of vague promises – the search for authority and credibility will go on.

The current cycle must be ruptured. Root and branch reform is required and I would certainly look at all the options and consider being part of such a committee for fundamental change to help bring about the break from the past that is needed if FIFA is to have any sort of future.

Ramon Vega is a versatile high-flying executive with a comprehensive track record of driving commercial success in finance, property and football with national, international and World Cup experience as captain of the Swiss National Team in 1994. Proven experience in managing $billion funds in the asset management industry as well as a turnaround specialist who combines financial and business acumen, Ramon has a flair for inspiring others to exceed their own expectations. Follow him on Twitter here @Ramon_Vega71  (http://frompitchtoboardroom.com)

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