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Inspiring mum whose husband quit a steady job to back her intention to change their lives by becoming a transformational coach lands £60k of new work

An inspiring mum whose husband had such faith in her intention to change their lives by becoming a transformational coach that he quit his own career to back her already has £60,000 worth of new business booked for 2022.

Working for many years in academia, but never feeling like she fitted in, Morgana McCabe Allan, 40, used a technique she learned when she really wanted something as a very sickly child – which is now known in healing circles as “setting an intention”- to achieve her dreams.

A “psychological and motivational” technique which she now teaches to clients, Morgana, of Dalgety Bay, Fife, Scotland, worked out with her family what they really wanted from life and then “set her intention” of how they would achieve it.

Morgana and Duncan with their children (Rachel ShootSweet/PA Real Life)
Morgana and Duncan with their children (Rachel ShootSweet/PA Real Life)

Morgana, who has three children – Jamie, nine, Robbie, seven, and Meribelle, three – with her husband, Duncan, 37, said: “You need to ask yourself the question, ‘Who am I going to be?’

“Anyone can do this and use the answer to then set their intention.”

Her huge life change came after talking to her husband, who then had a “job for life” as a mechanical engineer, about their individual and family goals for the future and setting an intention for 2019.

Morgana, who has a doctorate degree in Reality and Identity, had become frustrated with academia and working in a university, so quit in 2017 to volunteer for a local charity, as well as launching a coaching business.

Morgana worked out with her family what they really wanted from life (Rachel ShootSweet/PA Real Life)
Morgana worked out with her family what they really wanted from life (Rachel ShootSweet/PA Real Life)

But time constraints meant she was merely dipping her toe in to the coaching world, so made it her intention to lead the authentic life she had always dreamed of by going into transformational coaching full-time.

In order to do this, Duncan had to leave his job to become a stay-at-home dad, according to Morgana, who said: “He had worked in mechanical engineering for seven years and had a job for life.

“But I knew he wasn’t happy, because he complained a lot. It wasn’t about the work or his employer, but more that he wasn’t feeling fulfilled or thriving.

“At one point in his life he’d worked as a water skiing and ski instructor, so he was always happiest when he had a role that involved being outdoors.”

Duncan left his job to become a stay-at-home dad (Rachel ShootSweet/PA Real Life)
Duncan left his job to become a stay-at-home dad (Rachel ShootSweet/PA Real Life)

Becoming a mum for the third time had given Morgana the motivation she needed to instigate a major life change.

She said: “I wanted to use my strengths intelligently, so had launched my coaching business when I was pregnant with Meribelle.

“I had a strong feeling the business had huge potential, but I soon realised it wouldn’t work with me having one foot in and one foot out and working just a couple of hours in the evening.

“I had a traumatic birth with Meribelle. It was my third C-section and made me slow down and think about what I really wanted.

“The one thing I knew was that I wanted to be the best role model for my new daughter and my sons that I could be.”

So, Morgana decided to set an intention – a skill she had developed by accident in childhood.

Morgana horse riding aged 10. (Collect/PA Real Life)
Morgana horse riding aged 10. (Collect/PA Real Life)

She explained: “I was very sick throughout my childhood, because I suffered from life-threatening allergies.

“This meant I spent a lot of time isolated and on the sofa watching Star Trek and David Attenborough programmes, because those were the ones my mum thought had good values.

“I lost the equivalent of six whole years of schooling due to sickness absences, but one thing I worked out during that time was that setting an intention was a serious business and one that really works.

“For example, I was horse-mad, but my family could never afford a pony for me to ride, so I would clean out the local stables in exchange for a chance to ride. I remember I set an intention to be able to ride more regularly.”

Morgana and Meribelle (Rachel ShootSweet/PA Real Life)
Morgana and Meribelle (Rachel ShootSweet/PA Real Life)

She continued: “My best friend did have a horse and then, after I had set my intention, for some reason her family suddenly decided to buy a second one to keep it company.

“Of course, she could only ride one horse at a time, which meant I suddenly could ride whenever I wanted.

“I also learned through being sick as a child that your energy means everything, so once you have decided on your priorities, you can set your intention and invest your energy fully into achieving the life you want for yourself and your family.”

And in 2019, with her husband fully on board, Morgana set her intention telling herself: “I am going to become the person who can do this.”

Morgana had become frustrated with academia and working in a university (Rachel ShootSweet/PA Real Life)
Morgana had become frustrated with academia and working in a university (Rachel ShootSweet/PA Real Life)

Morgana admits there were some bumps as the family settled into their new routines.

Duncan struggled at first with his own self-belief and was not always sure he could take on the primary care of the children.

“He’d shown how much he had trusted me over the years, so when he wobbled, I just let him know I trusted him back equally,” said Morgana.

There was also quite a gap between their visions of how their new roles would look.

In 2022, Morgana will be putting what she preaches into practice with the launch of her first book. (Rachel ShootSweet/PA Real Life)
In 2022, Morgana will be putting what she preaches into practice with the launch of her first book. (Rachel ShootSweet/PA Real Life)

Morgana continued: “I thought I’d be getting a ‘wife’ but that’s not how Duncan saw things.

“We both had this shared vision of him leaving his job. But his vision of that didn’t involve the level of home making it needed, especially when Covid hit.

“The reality is that we have now taken on a housekeeper, a cleaner and a chef as well.

“It was a huge adjustment for us both and this is always the case when you set an intention and it comes to pass, because you then have to step up to match your goals.”

She now teaches her clients to have the same level of self-trust, in order to create great things and uses the same tools she uses with her own intention setting.

This involves creating a Future book in which you can state your desired goal and the feelings you want to experience, as you set off in pursuit of your life-long dreams.

And it has certainly worked for Morgana and her family, as in September 2021, she booked in £60,000 worth of new business.

Morgana and Duncan, pictured here with their three children, Jamie, Robbie and Meribelle. (Rachel ShootSweet/PA Real Life)
Morgana and Duncan, pictured here with their three children, Jamie, Robbie and Meribelle. (Rachel ShootSweet/PA Real Life)

She said: “I advise clients to decide on one thing – it might be one course or one person they can reach out to for help and support.

“The idea is that each step takes you closer to achieving your goals.”

While the spiritual and healing world have long recognised the value of setting an intention, according to Morgana, scientists have now identified the specific part of the brain that is concerned with shaping how we see the world and our role in it.

It is called the reticular activating system (RAS) and it brings more of whatever we decide to focus on into conscious awareness, so that we literally ‘see’ more of what we are interested in and want to happen.

Meribelle as a baby. After her youngest’s ‘traumatic’ birth, Morgana had to slow down and she thought about what she really wanted. (Collect/PA Real Life)
Meribelle as a baby. After her youngest’s ‘traumatic’ birth, Morgana had to slow down and she thought about what she really wanted. (Collect/PA Real Life)

She said: “Once that’s been identified, that’s where we need to put our whole attention in order to make it happen.”

In 2022 Morgana will be putting what she preaches into practice with the launch of her first book, a workbook, a free online course and an oracle cards deck, designed to help people work out what they want from their lives and to set their intentions accordingly.

She said: “Everyone is capable of doing this, they just need to develop the technique, focus their mind and their activity and believe in their ability to make things happen.”

  • Transformational coaching services offered by Morgana McCabe Allan Ltd range currently from £2,200 to £15,000. See https://www.morganamccabeallan.com for more information.