Liverpool makes badge change ahead of start of new Premier League season

With Arne Slot taking charge of the team, the likes of Michael Edwards and Julian Ward returning and new additions in the transfer window - it's set to be a summer of change at Anfield. And this isn't just limited to the squad.

Liverpool has confirmed the club will be making a change to the badge across digital and mobile platforms ahead of the 2024/25 campaign. The Liver Bird will now be present across these areas as they opt for a more basic look for the foreseeable future.

A statement from the club read: "It will be used to represent LFC across all the club’s social media platforms, the official website and mobile app. The Liver Bird will also be used in a digital and TV context next season by national and international media, including the Premier League’s host broadcasters.

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"With more than 86 per cent of visitors to and 98 per cent of users of club social channels coming from mobile devices, there is a need to make club branding much clearer and more legible in increasingly smaller spaces.

"The Liver Bird emblem was first worn on Liverpool’s kit for the FA Cup final defeat by Arsenal in 1950 and has featured in different forms over the years. It has, however, remained consistent since 2012 and will continue to do so, alongside the 97 emblem, encased by the eternal flames, that will also remain on the back of club kits.

"It will also feature in all club digital marketing and communications, across club products, by LFC partners and wider official relationships."

The club has also confirmed the official emblem will continue to be prominent in the club's identity and will be displayed in non-digital areas such as Anfield, the AXA Training Centre, AXA Melwood Training Centre and club offices. says: The new digital design is more in line with the modern branding that most clubs across world football now opt for. However, there is still a nod to the club's rich history and keeping the badge on the stadium and other facilities ensures this will not be lost.

It is also a good moment for the club to make changes such as this, as Liverpool looks to enter a new, fresh era across all fronts sunder Arne Slot after succeeding legendary boss Jurgen Klopp in the role.