Love Island ratings continue to drop after low series premiere

maya jama, love island 2023
Love Island ratings continue to dropITV

Love Island's ratings have continued to drop, with this week's series premiere attracting less than the last two series.

The newest edition of the ITV2 dating show kicked off on Monday (June 5), with a host of new Islanders introduced to audiences before being coupled up.

However, the episode drew in 1.3 million viewers, around half that of last summer's premiere of 2.2 million (via Variety) – though that became the series' best launch in three years. The viewership is also slightly down from the recent winter series' opener, which drew in 1.4 million viewers.

maya jama wears a white crochet dress for love island series 10 launch episode

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This week's premiere also took an 11% audience share, compared to last year's 15.4% share, though is slightly up on the winter series' 8.7% share.

It is also worth noting that these figures are just for terrestrial, with streaming catch-up yet to be accounted for – the winter series' premiere took in 3.4 million in total once streaming had been taken in.

The latest series has introduced a number of new twists, including contestants being banned from social media.

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However, ITV has also improved accessibility for blind and partially-sighted viewers, with contestants recording self-descriptions to give more insights, as well as an audio-described tour of the villa.

"We're always looking for ways to make our shows more accessible to our audiences," ITV's Director of Accessibility David Padmore said.

"We hope that having these Islander self-descriptions and Villa tours available alongside the show will really help bring this summer's Love Island to life for our audience."

Love Island airs on ITV2, and is available via catch up on ITVX and BritBox.

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