Marcus Rashford stars in Aldi festive campaign to help the hungry this Christmas

·2-min read
Marcus Rashford stars in Aldi festive campaign to help the hungry this Christmas

England footballer Marcus Rashford MBE is the star of the new Aldi Christmas TV advert and the inspiration for its campaign which will see almost two million meals donated to families this winter.

The advert, which debuted on Thursday, is a new take on A Christmas Carol, starring various cartoon food items.

It follows the Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by the Spirit of Christmas, who is played by long-term Aldi mascot Kevin the Carrot.

Scrooge eventually realises the positive elements of Christmas, and goes around spreading positive goodwill.

During their whistle-stop tour of the joys of Christmas, they encounter Marcus Radishford, which is voiced by the England striker.

Ebanana Scrooge and the Spirit of Christmas (Aldi)
Ebanana Scrooge and the Spirit of Christmas (Aldi)

Rashford, 24, who has told of his own impoverished childhood in Wythenshawe, Manchester, has waged a high-profile campaign over the past 18 months to increase the support available to vulnerable children. He was awarded an MBE earlier this week for his work to eradicate child hunger.

He said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.

Footballer Marcus Rashford is made an MBE (Member of the Order of the British Empire) by the Duke of Cambridge during an investiture ceremony at Windsor Castle (PA)
Footballer Marcus Rashford is made an MBE (Member of the Order of the British Empire) by the Duke of Cambridge during an investiture ceremony at Windsor Castle (PA)

“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”

Sean McGinty, marketing director at Aldi UK, said: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.

“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.

“We hope our campaign will remind everyone of the true meaning of Christmas.”

Aldi currently works with Neighbourly - who link businesses to charitable organisations in local communities – to donate its surplus food to local causes.

Neighbourly chief executive, Steve Butterworth, comments: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas. These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”

This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s ad campaign racking up over 5 million views online.

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