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The winners and losers from a record-breaking January transfer window

Who were the winners and losers from the January transfer window?
Who were the winners and losers from the January transfer window?

In every transfer window, there are always winners and always losers. The winners, even when they are losers, are usually the agents of course. It’s a tough life taking your ten per cent.

This January has been the most frantic winter window there’s been, January has never seen anything like it.

After emptying your bank account because of Christmas and spending cash you don’t have to top up the wardrobe in the New Year sales we all watch on and wonder as clubs find that spare £17m for a defender you’ve never heard of down the back of a sofa.

READ MORE: Deadline day LIVE – all the rumours and done deals

READ MORE: The biggest deals sealed on deadline day

Some has pressed the panic button and brought through fear, some have been astute and others have just spent because they can.

But it’s never dull. Here’s our winners and losers this window.

Deal me in: The agent of Alexis Sánchez will take home £35,000 a week over the next four years
Deal me in: The agent of Alexis Sánchez will take home £35,000 a week over the next four years

Fernando Felicevich – WINNER

Ah, the aforementioned ten per cent. Football agents really can earn their money. Lower league ones in particular where players really do need someone knocking on doors on their behalf.

Premier League super stars, however, really don’t. Alexis Sanchez’s agent helped complete his move to Manchester United, something most of us saw coming – and something that has been a formality for some time.

Felicevich’s reward? A nice slice on the Chilian’s sign on fee, and also £35,000 a week from his pay packet. Nice work if you can get it.

Eddie Howe: WINNER

Sometimes it’s not what you spend, it’s the message you send out. AFC Bournemouth manager Eddie Howe was up front from the word go.

There’s money there, he said. But only if he feels the need to spend it.


Howe has faith and showed his squad the respect they deserve by not entering the madhouse and instead focusing on how to get the best out of what he’s got and trusting his summer buys to settle. Last night’s events at Stamford Bridge told a story of single-minded focus.

Olivier Giroud – WINNER

Imagine going from being a spare part at a club who are having their worst season for years and leaving for one where you’ll actually play, who are higher in the table and about to play Barcelona in the Champions League?

Oh, and you’re getting a pay rise chucked in as part of the deal.

Forgetting for a moment please that Chelsea will be ripped to shreds later this month by Messi and co on last night’s showing, Olivier Giroud’s numbers have certainly come in.

Still got in: Daniel Sturridge is a West Brom player – and vitally so is Jonny Evans still
Still got in: Daniel Sturridge is a West Brom player – and vitally so is Jonny Evans still

West Brom – WINNERS

Alan Pardew will take that. Winning the race for Daniel Sturridge and keeping Jonny Evans.

The Albion boss got it on the money. If you are going to try to talk to the club about signing their captain, save your time if it’s so late in the window that they can’t get a replacement.

He was as good as his word and didn’t answer the phone when Arsenal lodged their bid the afternoon before deadline day.

Arsenal: WINNERS

OK, we’re split. They’re winners and losers. But after 30 days of window misery, the Gunners can slip into the winners’ enclosure.

One hour changed it all, and it came on deadline day. First, they got their man. Moments after Pierre-Emerick Aubameyang hit social media, news spread that contract rebel Mesut Ozil had had a change of heart and will be staying.

Winner: Mesut Ozil agrees new £350,000-a-week deal to become Arsenal’s highest paid player
Winner: Mesut Ozil agrees new £350,000-a-week deal to become Arsenal’s highest paid player

That said, they will miss Olivier Giroud more than they think and Theo Walcott already looks like he will be good for Everton – two players not given a real run by Arsene Wenger.

West Ham – LOSERS

David Moyes would have wanted to do more, a lot more. West Ham would also have not wanted to be caught in the eye of a racism storm.

Although Jordan Hugill on deadline day from Preston is a talent, he’s not for now. That’s all Moyes needs to focus on.

In terms of profit, Messrs Gold and Sullivan were winners. Their £18m back for Andre Ayew from Swansea, and £9m for Diafra Sakho but they’ve counting the cost of their Head of Transfers Tony Henry telling the Daily Mail that they don’t want to sign any more African players.

A month to forget: West Ham’s new signings are underwhelming – and now they could be in trouble with the FA
A month to forget: West Ham’s new signings are underwhelming – and now they could be in trouble with the FA

Stoke City – LOSERS

It doesn’t help when you are signing players before your new manager arrives but Stoke’s four new foreign buys have to settle in England quickly.

Paul Lambert’s team were “pitiful” at home to Watford on Wednesday night according to one paper, and their transfer window reeks of gap filling with whoever they could get their hands on.

Riyad Mahrez: LOSER

He played a dangerous game and it backfired. Handing in a transfer request to try and force through a move to Manchester City, Leicester wouldn’t be bullied.

What happens next will be interesting. The suggestion would be to get his head down and work hard – and not sulk.

Help needed: Newcastle United are in trouble down the bottom of the Premier League – and Mike Ashley decided not to spend
Help needed: Newcastle United are in trouble down the bottom of the Premier League – and Mike Ashley decided not to spend

Mike Ashley – LOSER

Newcastle fans won’t disagree with the above statement, but let’s stick to the football.

The bottom line is that the struggling Toon needed more up front than Islam Slimani, a player deemed not good enough for mid-table Leicester, in and Aleksandar Mitrovic out.

Ashley has rolled the dice. He wants to sell but if failing to invest to keep them up leads to relegation, the amount he can demand for the club falls off the cliff.

Southampton – LOSERS

Wednesday night’s stale home draw with Brighton was the Saints’ 12th Premier League game without victory. It’s getting serious.

One player – totally untested in the Premier League and who hasn’t played much recently – is not enough. They needed more than just £19m Guido Carrillo, especially with £75m burning a hole in their pocket.