'Save Reading FC' Protest group set up latest billboard campaign against Dai Yongge

Reading fan group Sell Before We Dai have added a fresh billboard message in their continuing campaign against owner Dai Yongge.

Set up 12 months ago with the aim of ousting Chinese businessman Mr Yongge, an array of protest methods have been used, including controversial in-game disruption tactics.

Since September, the club has been on the market and interested parties have come and gone.

Parties remain locked in talks with the hierarchy with hopes that a deal can be sorted before the season starts, but this looks less likely with each passing day.

The rumours that the women's team could fold has reignited fears among supporters and Sell Before We Dai have jumped to action.

A range of billboards and anti-Dai messages have been placed at the town's train station, aiming to catch the eye of those entering and leaving the town via rail.

Having already closed down two professional clubs, namely Roselare in Belgium and Rehne in China, the group have implored the powers in football to ensure the Dai family aren't allowed to 'make it a hattrick.'