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Taylor Swift has just handed Liverpool transfer bonus and proven FSG right over £190m plan

Taylor Swift performing on stage at Anfield
-Credit: (Image: Gareth Cattermole/TAS24/Getty Images for TAS Rights Management)


It won't just be Arne Slot who finds himself under scrutiny over the coming weeks and months at Liverpool.

The departure of Jurgen Klopp and restructure of their football operation means the spotlight will once again be shone brightly on the machinations of Fenway Sports Group.

Not since the sacking of Brendan Rodgers back in October 2015 and subsequent appointment of Klopp have the Reds owners had such a pivotal call to make regards football matters.

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That was a rare occasion when praise for FSG was universal. Otherwise, when observers and supporters tend to reach a consensus, it's usually regarding a negative. After all, when the owners get it wrong - think of prompting a walkout from fans over a hike in ticket prices, initially furloughing staff during the pandemic and briefly entering the misguided European Super League - they get it very wrong indeed.

But this month has already seen strong evidence that one long-term decision from FSG has paid off handsomely - and could prove of benefit to Liverpool and Slot in the transfer market.

You'd have to have been living under a rock - and a very large one on a planet a very, very, very long way away - to not be aware Taylor Swift performed for three consecutive nights at Anfield to a rapturous reception.

The songstress didn't quite, as she was so informed before going on stage for the first show, manage to set a new all-time attendance record for the stadium, although nobody has managed to cram more people in for a music concert.

There's no doubt, though, the event was an unforgettable experience for everyone who attended and, after a series of summer concerts over the last five years - including performances from Bon Jovi, Take That, The Rolling Stones, Elton John, the Eagles and, once again on Monday, Pink - has firmly established Anfield as an elite concert venue.

And it was the ultimate vindication of the decision of FSG to not only redevelop Anfield - spending £110million on the Main Stand and a further £80m on the Anfield Road Stand that will open fully at the start of next season - but ensure it is capable of hosting such large-scale events.

It's why they were able to attract the biggest star in the world to perform at the stadium when other major English cities, London aside, didn't come close to snaffling the dates. Manchester, Birmingham and Newcastle will all have been casting envious eyes towards Merseyside.

The impact on the club and the city of Liverpool as a whole is both immediate - as was experienced by the joyous vibe around town over last weekend and the influx of tourists - and more long term.

It has further bolstered Liverpool's standing as a destination for leading performers, which in turn can help attract the biggest artists to the M&S Bank Arena and, yes, Everton's new stadium at Bramley-Moore Dock, should the Blues travel down the concert route. Basically, everyone wins.

More pertinently for the Reds, that success will be seen in terms of income. And, ultimately, that will pass down the food chain at the club and eventually land in the transfer kitty of whoever is in charge, which for the foreseeable will be Slot.

Under FSG, Liverpool have won their first league championship in 30 years, been crowned world champions for the first time and lifted a sixth European Cup. Last week, however, was a significant victory of a different kind for the Reds owners.

They have rightly deserved criticism in the past. But Taylor Swift, like Jurgen Klopp before her, has shown what can happen when they get it very, very right.