White Hart Lane no more - Spurs confirm name of new ground

Tottenham Hotspur have revealed the name of their new stadium – and White Hart Lane is no more.

Spurs are getting ready to move into their new ground at the start of September, which has been built on the same site as White Hart Lane, after a year playing at Wembley.

But the new ground will be known as the Tottenham Hotspur Stadium, at least until the club sell its naming rights, potentially earning them millions of pounds.

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“We are delighted to unveil our new stadium brand identity,” a club statement said

“As well as becoming a new, world-famous home for Tottenham Hotspur, our new stadium will also stage NFL matches, concerts and other major events as we look to create an iconic global sports and entertainment destination in Tottenham.

“It will therefore have its own brand identity, as with all world-class multi-purpose venues.

“Our new stadium will currently be known as Tottenham Hotspur Stadium with the ‘A’ of the word ‘Stadium’ stylised to create an arrow pointing north, to represent our proud North London heritage.

Further nods to our history can be found throughout the stadium, with Club mottos adorning the elevations of the building along with our distinguished cockerel crest cast in concrete around the stadium perimeter.

“Inside, you will find feature bars such as The Shelf and The White Hart, as well as the polished concrete floors made from crushed aggregate taken from our beloved former home, White Hart Lane.”

Chairman Daniel Levy has previously confirmed that they would be looking to sell the naming rights for their stadium, labelling it a ‘critical component’ of a new ground.

“It’s a necessary and critical component of financing a modern football stadium,” he said.

“We are well aware of the history and great affection our fans have for White Hart Lane but our plans involve us moving to a completely new Stadium and if you want progress, things do have to change.”