Yahoo Sport 
The Founder of The Pattern's 13 Must-Haves Now
- 1/14
The Founder of The Pattern's 13 Must-Haves Now
The Pattern is a very different kind of astrology tool, one that allows users to explore their charts and reveal the larger stories of their lives, behaviors, and personalities, and how they interact with the charts of those closest to them. It's a tall order, but it has clearly struck a nerve, spreading by word of mouth to reach over a million downloads—and truly mess with Channing Tatum's understanding of the universe.
In other words, the Pattern app doesn't have users so much as devotees, and until very recently, its founder was a mystery. But Lisa Donovan is taking credit for her creation now. "I'd had a private reading from an astrologer, and afterward, I couldn’t find an app that was anywhere near as deep, thorough, and personalized as that session," she tells BAZAAR.com about how The Pattern came to be. "I wanted to mimic that one-on-one experience, which made me feel incredibly seen and understood. So I set out to build something that could feel as detailed, intimate, and profound as a private reading."
Those detailed, often shockingly accurate readings are the result of a unique algorithm and a well of personalized content, written most often in Donovan's own voice. "We removed the astrology jargon to make the insights easier to understand and digest. We wanted to speak to users in a language they could really relate to," she explains. We wanted to get to know the woman behind the app better—obviously, by way of her shopping choices. Below, see Donovan's lucky 13 picks, from essential oils to good jeans.
Courtesy - 2/14
Frankincense
Gya Labs
gyalabs.com
$9.50
I use essential oils daily, and Frankincense is a good everyday oil because it just clears the energy field. I love this brand because they are plant based and organic; other oils I use include Geranium, Melissa, and Ylang Ylang.
gyalabs.com - 3/14
V-10 Leather Sneakers
Veja
veja-store.com
£115.00
I like the look of this sneaker, and it's very comfortable. This brand is eco-friendly and sustainable, and I like that the company is transparent and a certified B Corp.
veja-store.com - 4/14
Ole Trousers
Baserange
baserange.com
115.00
I live in these pants. I have a few pairs; they are basically pajama pants that I wear outside of the house. They’re super comfy and flattering.
baserange.com - 5/14
Accolade Hoodie
Alo Yoga
aloyoga.com
$118.00
My go-to is this oversized men's hoodie. I love this brand for their relaxed designs and soft fabrics, and I opt for men's sizes just because they're that much bigger.
aloyoga.com - 6/14
70s Bootcut
Re/Done
shopredone.com
$115.00
I really love high-rise jeans, and Re/Done does them so well. They have various vintage styles. Their '70s boot-cut and wide-leg crops are staples in my closet.
Courtesy - 7/14
Best Selling Yoga Mats
Yogamatters
yogamatters.com
$28.00
I do Iyengar yoga pretty regularly. I love the quality and feel of these mats—the brand makes great props, bricks, and belts as well.
yogamatters.com - 8/14
Countermatch Refresh Foaming Cleanser
Beautycounter
beautycounter.com
$32.00
I love this brand because their mission is about clean, safe products that are also affordable. It’s not easy to find “clean” products for sensitive skin, and these have worked really well for me. The exfoliator is really effective but also gentle on my skin.
beautycounter.com - 9/14
Anatomy of the Spirit: The Seven Stages of Power and Healing
Harmony
bookshop.org
$17.00
This incredible book is about understanding your energy and the unconscious forces that block the flow of energy throughout your life. Harriett’s Bookshop is a great place to order books because it supports female authors, artists, and activists—and raises money for local bookstores.
bookshop.org - 10/14
COMPLEXION RESCUE™ Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30
bareMinerals
sephora.com
$33.00
I don’t like to wear much makeup, so this tinted moisturizer is perfect because a little goes a long way. It evens out my skin tone and provides SPF protection. The best part is that there are no parabens, phthalates, or formaldehyde, and it’s cruelty free.
Courtesy - 11/14
Nourishing and Protective Lip Conditioner
Caudalie
amazon.com
$12.00
There’s a great story behind the brand; it’s rooted in winemaking in France and uses grape seeds to create an incredibly pure, plant-based product. This lip balm has a subtle fragrance and is very moisturizing.
amazon.com - 12/14
The Seat of the Soul (Anniversary)
Simon & Schuster
bookshop.org
$17.00
Oprah introduced this book and its powerful teaching to the world: "When the personality comes fully to serve the energy of its soul, that is authentic empowerment," it says. This can also be purchased at Harriett’s Bookshop, which supports female authors, artists, and activists, and raises money for local bookstores.
bookshop.org - 13/14
Baby Cheeks Blush Stick
Westman Atelier
westman-atelier.com
$48.00
The texture of this blush is fantastic; it’s nice and creamy. This is another great clean beauty brand.
westman-atelier.com - 14/14
Deodorant
Native
nativecos.com
$12.00
It’s not easy to make the transition to nontoxic deodorant or to find ones that don’t make everything smell worse. This is one of the best I’ve found. It has no aluminum and is vegan.
nativecos.com
