Love Island kicks off its 10th series in just a few days, and ITV is getting fans excited by letting them into the villa early through a host of new pictures of the revamped setting.
The kitchen has been given a cool blue makeover, while the bedroom is now mostly hot pink with oranges and yellows abound. The main change is to the Hideaway, which has now been given a swing in its outdoor terrace area, and has seen the jacuzzi replaced by a plunge pool.
Executive producer Mike Spencer opened up about the villa changes to MailOnline, and was asked about the possibility of contestants having sex in the Hideaway.
"It shouldn't be taboo in any way. I always say with this show, yes it creates a conversation but it's always better to spark a conversation than not to get people talking," he said.
"For us, sex as consenting adults, it is totally up to you. Of course, if you're going to have sex in here, have sex, just have safe sex. We don't encourage it… but in everyone's relationships it is part and parcel.
"The Hideaway is encouraging you to have your one-on-one time… do with that what you wish. It's not stocked yet, but you can expect some chocolate body paint, a bit of Ann Summers lingerie, and Love Island condoms!"
It's not the only piece of product placement in the villa this time around. The beauty room will give the contestants access to cosmetics from brands like Rihanna's Fenty Beauty line, and Dyson hairdryers. eBay has provided the wardrobes through a sponsorship deal, while the CoppaFeel! logo on the windows is there to remind people to check themselves for lumps.
"This is not a commercial deal but there's been a massive increase in young boys and girls with breast cancer every year so charity CoppaFeel! approached me and I thought it would be brilliant to incidentally see that just to remind everyone to check their chests," Spencer explained.
The show has also announced audio-described introductions to the Islanders and the villa, while ITV2 has promised subtitles for all the episodes.