Paralympics London 2012

Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
Winter Paralympics: Skiing blind at 70mph
Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
Winter Paralympics: Skiing blind at 70mph
Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
Winter Paralympics: Skiing blind at 70mph
Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
Winter Paralympics: Skiing blind at 70mph
Menna Fitzpatrick is a visually impaired para-skier who will be competing for Great Britain at the Winter Paralympics in Pyeongchang in three weeks' time. Menna and her guide Jennifer Kehoe talk about their relationship and how an athlete with 5% vision can ski downhill safely at high speed.
FILE PHOTO: Tokyo 2020 Emblems Selection Committee Chairperson Ryohei Miyata (R) and committee member Sadaharu Oh present the winning design of the Tokyo 2020 Olympic Games and Paralympic Games during its unveiling ceremony in Tokyo, Japan April 25, 2016. REUTERS/Thomas Peter Picture Supplied by Action Images
Tokyo 2020 Emblems Selection Committee Chairperson Miyata and committee member Oh present the winning design of the Tokyo 2020 Olympic Games and Paralympic Games in Tokyo
FILE PHOTO: Tokyo 2020 Emblems Selection Committee Chairperson Ryohei Miyata (R) and committee member Sadaharu Oh present the winning design of the Tokyo 2020 Olympic Games and Paralympic Games during its unveiling ceremony in Tokyo, Japan April 25, 2016. REUTERS/Thomas Peter Picture Supplied by Action Images
Great Britain's Sarah Storey in action during the 2016 Paralympic Games in Rio de Janeiro in Brazil
Wondering which Winter Olympic sport is right for you? We asked a talent scout…
Great Britain's Sarah Storey in action during the 2016 Paralympic Games in Rio de Janeiro in Brazil
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
'Slider': Should Disabled Athletes Be Allowed to Compete Against Able-Bodied Athletes?
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
'Slider': Should Disabled Athletes Be Allowed to Compete Against Able-Bodied Athletes?
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
'Slider': Should Disabled Athletes Be Allowed to Compete Against Able-Bodied Athletes?
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
'Slider': Should Disabled Athletes Be Allowed to Compete Against Able-Bodied Athletes?
The advertisement of the upcoming Winter Olympics and Paralympics in Pyeongchang next month, has shown the evident lack of involvement of disabled athletes in the winter games.
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance
· Philadelphia Eagles stun New England Patriots to land Super Bowl · Justin Timberlake reminds world why it fell in love with him · Selfie boy sets Internet alight during performance · Viewers complain that poor sound wrecks halftime show · Activists arrested during Super Bowl protest Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. "Thank you for your support and I do look forward to seeing you all very soon." 4:49AM Solo trailer makes its debut Among the movie trailers that appeared tonight was one for the new Han Solo spinoff from the Star Wars universe. 4:06AM Hyundai ad features cancer survivors Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai. To the millions of Hyundai owners who have played a part in helping find a cure for childhood cancer: Thank you. #HopeComesStandard#SB52#WorldCancerDaypic.twitter.com/bsz2zoD3nE— Hyundai USA (@Hyundai) February 4, 2018 The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in. Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, "there's this big heart the size of a head, glowing, and no one noticed it." 4:00AM Selfie boy sets Internet alight Best part of the #SuperBowl & #HalftimeShow is the kid who really had no clue who Justin Timberlake is... pic.twitter.com/spmkjsHivZ— Samantha Michelle (@sbazzini8) February 5, 2018 Remember how the exploits of Left Shark set the Internet alight during a halftime show? This time around it is 13-year old Ryan McKenna. He was spotted on screen fiddling with his phone as Timberlake performed in the crowd beside him. Did he know who the pop star was? Was he googling to find out more? Or was it just another example of life passing by a young person more interested in their phone than in real life? 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
This year's Super Bowl ads ran the gamut from tame humor to ... tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight. Instead, Budweiser, as always the largest advertiser during the game, eschewed the usual puppies and Clydesdales to showcase employees that send water to places in need. Verizon showed people thanking first responders who saved them. And Tide tried to make people laugh (and perhaps forget about its Tide Pod problem) with a humorous series of ads that starred "Stranger Things"' actor David Harbour. "This is a year where people are feeling a little frayed around the edges because the divisive political environment on both sides," said Kelly O'Keefe, a professor at Virginia Commonwealth University's Brandcenter. "They want to feel like there's something still good in the world." In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles While the Philadelphia Eagles bested the New England Patriots in a nailbiter on the field, advertisers were fighting a similar battle to win over the hearts and minds of viewers. It's the largest live stage for advertising all year, so advertisers brought their A-game. Tide took a novel approach with ads each quarter that poked fun at typical Super Bowl ads. Harbour popped up in familiar-looking ads that appear to be about different products: a car, an insurance company, jewelry and Old Spice (another P&G product). The twist? They're really all Tide ads, because there are no stains on anyone's clothing. Was your favorite #TideAd a #TideAd? Sounds like it. #SB52#SBLIIpic.twitter.com/sWU3ySHBfY— Tide (@tide) February 5, 2018 Tame comedy like the Tide ad was a theme throughout the night. In a year that saw the #MeToo movement shine a spotlight on sexual harassment, the vast majority of ads sill starred men but there weren't any that focused on scantily-clad women or sexual innuendo, save for an awkwardly dancing — and fully dressed — woman in a Diet Coke ad. Comedian Keegan Michael-Key cut through complex jargon to put things plainly in a humorous ad for Rocket Mortgage by Quicken Loans. When a restaurant patron is confused by what a "beef-protein gluten-free pate" is, he explains: "It's a burrito, filled with plants pretending to be meat." An Amazon ad showcased different celebrities — including actress Rebel Wilson, actor Anthony Hopkins, singer Cardi B and chef Gordon Ramsay — filling in as the voice of Amazon's Alexa voice assistant. Love JT, but RT if you think @GordonRamsay shouting about undercooked food should be the halftime show next year. pic.twitter.com/xPaUvKQNbb— Amazon Echo (@amazonecho) February 5, 2018 M&M's featured Danny DeVito as a human M&M. And Mountain Dew and Doritos staged an epic hip-hop lip sync battle between actors Morgan Freeman and Peter Dinklage. The two synced to Missy Elliott and Busta Rhymes, respectively. "There's a reason so many marketers are using celebrity combined with comedy — because it breaks through the clutter, delivers the message and gets buzz," said Aaron Shapiro, CEO of ad agency Huge. An ad for Blacture, rapper Pras' new media platform, was one of the few ads to make an overtly political statement. It showed an African-American man standing alone on stage with tape over his mouth and a blindfold on his eyes. "Blacture. Be celebrated. Not Tolerated," text on the screen read. And T-Mobile's ad showed babies and enlisted Kerry Washington for a voiceover that talked about equality. "The (T-Mobile) message is terrific but all the way through, if you asked consumers who the ad is for, nobody would know," said Kimberly Whitler, marketing professor at the University of Virginia. That kind of attempt to connect brands to social causes was a big theme of the night. Charles Taylor, a marketing professor at Villanova University, said a fifth of all Super Bowl ads featured causes, compared with just 6 percent last year. Toyota kicked things off by depicting the story of Lauren Woolstencroft, a Paraolympic skier who was born missing her left arm below the elbow as well as both legs below the knees, to promote its Paralympic sponsorship. The best (and worst) Super Bowl halftime shows Budweiser showcased employees from its Cartersville, Georgia, brewery as they canned water to send to places in need like Puerto Rico and California. Hyundai showcased its donations to fight pediatric cancer by bringing real Hyundai owners into a room during the pre-game Super Bowl festivities and letting them meet cancer survivors. Hyundai donates each time someone buys one of its cars. "There's a lot of research that says millennials really like it when brands link themselves to causes," said Taylor. "It's just refreshing for a lot of people to see these unifying types of messages by the advertiser." But advertisers can stumble in these efforts when the connection seems tenuous. There was some negative reaction when Fiat Chrysler's Dodge Ram ad featured a speech by Martin Luther King, Jr. The ad, timed to the 50th anniversary of the speech, showed people doing good deeds like giving out food to the needy and rescuing a boy from a fire. "Everyone was offended," said Zach Mann, who watched the game in Venice, California, with a group of 15 thirtysomethings. "It seems insensitive. We know it's Black History Month, but using an American hero to sell a Dodge was offputting. " Instead, it was the humorous ads like the Tide spots that won that group over. "Everyone seems to be moving into more comedy, quirky, unique (ideas), which my friends and I all are enjoying way more" than past years, Mr Mann said. "I think we all need more laughter these days."
Super Bowl adverts skirt politics and avoid controversy in favour of gentle humour
This year's Super Bowl ads ran the gamut from tame humor to ... tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight. Instead, Budweiser, as always the largest advertiser during the game, eschewed the usual puppies and Clydesdales to showcase employees that send water to places in need. Verizon showed people thanking first responders who saved them. And Tide tried to make people laugh (and perhaps forget about its Tide Pod problem) with a humorous series of ads that starred "Stranger Things"' actor David Harbour. "This is a year where people are feeling a little frayed around the edges because the divisive political environment on both sides," said Kelly O'Keefe, a professor at Virginia Commonwealth University's Brandcenter. "They want to feel like there's something still good in the world." In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles While the Philadelphia Eagles bested the New England Patriots in a nailbiter on the field, advertisers were fighting a similar battle to win over the hearts and minds of viewers. It's the largest live stage for advertising all year, so advertisers brought their A-game. Tide took a novel approach with ads each quarter that poked fun at typical Super Bowl ads. Harbour popped up in familiar-looking ads that appear to be about different products: a car, an insurance company, jewelry and Old Spice (another P&G product). The twist? They're really all Tide ads, because there are no stains on anyone's clothing. Was your favorite #TideAd a #TideAd? Sounds like it. #SB52#SBLIIpic.twitter.com/sWU3ySHBfY— Tide (@tide) February 5, 2018 Tame comedy like the Tide ad was a theme throughout the night. In a year that saw the #MeToo movement shine a spotlight on sexual harassment, the vast majority of ads sill starred men but there weren't any that focused on scantily-clad women or sexual innuendo, save for an awkwardly dancing — and fully dressed — woman in a Diet Coke ad. Comedian Keegan Michael-Key cut through complex jargon to put things plainly in a humorous ad for Rocket Mortgage by Quicken Loans. When a restaurant patron is confused by what a "beef-protein gluten-free pate" is, he explains: "It's a burrito, filled with plants pretending to be meat." An Amazon ad showcased different celebrities — including actress Rebel Wilson, actor Anthony Hopkins, singer Cardi B and chef Gordon Ramsay — filling in as the voice of Amazon's Alexa voice assistant. Love JT, but RT if you think @GordonRamsay shouting about undercooked food should be the halftime show next year. pic.twitter.com/xPaUvKQNbb— Amazon Echo (@amazonecho) February 5, 2018 M&M's featured Danny DeVito as a human M&M. And Mountain Dew and Doritos staged an epic hip-hop lip sync battle between actors Morgan Freeman and Peter Dinklage. The two synced to Missy Elliott and Busta Rhymes, respectively. "There's a reason so many marketers are using celebrity combined with comedy — because it breaks through the clutter, delivers the message and gets buzz," said Aaron Shapiro, CEO of ad agency Huge. An ad for Blacture, rapper Pras' new media platform, was one of the few ads to make an overtly political statement. It showed an African-American man standing alone on stage with tape over his mouth and a blindfold on his eyes. "Blacture. Be celebrated. Not Tolerated," text on the screen read. And T-Mobile's ad showed babies and enlisted Kerry Washington for a voiceover that talked about equality. "The (T-Mobile) message is terrific but all the way through, if you asked consumers who the ad is for, nobody would know," said Kimberly Whitler, marketing professor at the University of Virginia. That kind of attempt to connect brands to social causes was a big theme of the night. Charles Taylor, a marketing professor at Villanova University, said a fifth of all Super Bowl ads featured causes, compared with just 6 percent last year. Toyota kicked things off by depicting the story of Lauren Woolstencroft, a Paraolympic skier who was born missing her left arm below the elbow as well as both legs below the knees, to promote its Paralympic sponsorship. The best (and worst) Super Bowl halftime shows Budweiser showcased employees from its Cartersville, Georgia, brewery as they canned water to send to places in need like Puerto Rico and California. Hyundai showcased its donations to fight pediatric cancer by bringing real Hyundai owners into a room during the pre-game Super Bowl festivities and letting them meet cancer survivors. Hyundai donates each time someone buys one of its cars. "There's a lot of research that says millennials really like it when brands link themselves to causes," said Taylor. "It's just refreshing for a lot of people to see these unifying types of messages by the advertiser." But advertisers can stumble in these efforts when the connection seems tenuous. There was some negative reaction when Fiat Chrysler's Dodge Ram ad featured a speech by Martin Luther King, Jr. The ad, timed to the 50th anniversary of the speech, showed people doing good deeds like giving out food to the needy and rescuing a boy from a fire. "Everyone was offended," said Zach Mann, who watched the game in Venice, California, with a group of 15 thirtysomethings. "It seems insensitive. We know it's Black History Month, but using an American hero to sell a Dodge was offputting. " Instead, it was the humorous ads like the Tide spots that won that group over. "Everyone seems to be moving into more comedy, quirky, unique (ideas), which my friends and I all are enjoying way more" than past years, Mr Mann said. "I think we all need more laughter these days."
· Live - Philadelphia Eagle v New England Patriots · Justin Timberlake reminds world why it fell in love with him · Activists arrested during Super Bowl protest ·The nine reasons to hate the Super Bowl – and everything it stands for In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. The best (and worst) Super Bowl halftime shows His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. Nipplegate uncovered: How Janet Jackson's Super Bowl wardrobe malfunction changed the world - and gave us YouTube "Thank you for your support and I do look forward to seeing you all very soon." 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance - live
· Live - Philadelphia Eagle v New England Patriots · Justin Timberlake reminds world why it fell in love with him · Activists arrested during Super Bowl protest ·The nine reasons to hate the Super Bowl – and everything it stands for In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles Justin Timberlake's performance was one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. But the pop star put on a U-rated performance that at times underwhelmed and brought complaints from viewers of poor sound. The biggest cheer of his show came during a tribute to Prince - a son of Minneapolis, the city where the game was held - with Timberlake singing I Would Die For You as an image of the late pop star was projected beside him. An aerial shot showed the city turning purple while a bright corner as illuminated to show Prince's famous symbol. Timberlake also performed a medley of some of his most recognisable hits, including Filthy, SexyBack and Cry Me A River. The best (and worst) Super Bowl halftime shows His high-octane performance featured an orchestra, a large brass band and dancers. Some viewers at home, however, complained of poor sound, taking to Twitter to say they could not hear the singers' words. Others said the spectacle failed to live up to the excitement of his appearance with Janet Jackson, She had earlier quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. Nipplegate uncovered: How Janet Jackson's Super Bowl wardrobe malfunction changed the world - and gave us YouTube "Thank you for your support and I do look forward to seeing you all very soon." 3:12AM Timberlake reviewed "Consummate professional" Credit: Getty Images Jonathan Bernstein has reviewed the halftime show: It’s never not been good to be Justin Timberlake but the road leading to his Super Bowl performance has been uncharacteristically bumpy. Call it karma for living a charmed life but of late Timberlake seems unable to put a foot right. There were the three unloved singles chosen to launch what would turn out to be the tepidly-received Man Of The Woods. There was Timberlake’s reluctance to comment on working with Woody Allen. And there was the Super Bowl performance itself, perceived by incensed internet commentators as an unapologetic return to the scene of the crime. 3:03AM More celebs weigh in Rethinking this entire Justin Timberlake halftime situation and realizing I just can’t forgive him for what he did to Britney and Janet Jackson. You heard me. #GaySuperBowl— Kathy Griffin (@kathygriffin) February 5, 2018 To say @jtimberlake is talented is an understatement. Halftime show was awesome! #Superbowl— Nikki Haley (@nikkihaley) February 5, 2018 2:29AM How the ads are ranking The trailer for "Solo: Star Wars Story" is getting the most Twitter attention so far, followed by Wendy's attack ad against McDonald's. That's according to an initial analysis by Amobee, a global marketing technology company. Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop. Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the "Energizer Bunny" of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad. Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment. 2:28AM Avengers: Infinity War An entire universe. Once and for all. #InfinityWarpic.twitter.com/2glNtUV45I— The Avengers (@Avengers) February 5, 2018 The trailers are still coming. 2:15AM Full show Justin Timberlake's full show is now online should you not be interested in the football game (which is looking pretty spicy right now...) 1:59AM Dead air Meanwhile, NBC has explained why TV screens went blank across the nation during an ad break just before halftime. Dead air time during the Super Bowl was due to a "brief equipment failure that was quickly resolved," an NBC Sports spokesman said on Sunday. The programme went black for about 20 seconds but no game action or commercial time was missed, the spokesman said. 1:58AM What happened to the sound? What's going on with Justin's audio? #Superbowl— Yashar Ali �� (@yashar) February 5, 2018 So I wasn't the only one. I couldn't tell if it was bad lip syncing or that his mouth was hidden by that dubious beard. But plenty of other people struggled to hear Timberlake. Was it a bad sound system? What's going on with JT's audio? working theory: AV team on Team Janet— Julia B. Chan (@juliachanb) February 5, 2018 1:51AM Budweiser water Budweiser's Super Bowl ad highlighted the way the company has been providing emergency water during disasters Budweiser's new ad celebrates its work providing more than 79 million cans of emergency drinking water since 1988. 1:45AM Alternatively: Timberlake crushed it justin timberlake jus killed the half time performance ��— Bryce Hall (@Ibrycehall) February 5, 2018 I really really enjoyed Justin Timberlake on super Bowl halftime wow— Ms. Ross (@DianaRoss) February 5, 2018 What a half time show! Justin Timberlake is a one of kind talent. That little piece with Prince was so cool for Minnesota! #HalftimeShow— Sean Larkin (@Sean_C_Larkin) February 5, 2018 Holy Crap. That might be the best Super Bowl halftime I ever saw. Justin Timberlake crushes it. With the University of Minnesota Marching Band. Whoa. pic.twitter.com/O8rHxk9tlI— Patrick Kessler (@PatKessler) February 5, 2018 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
· Live - Philadelphia Eagle v New England Patriots · Super Bowl fan uses Bitcoin to snap up tickets for $19,000 · Janet Jackson denies rumours of Super Bowl appearance · Are superstar quarter backs totally overrated? ·The nine reasons to hate the Super Bowl – and everything it stands for In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles Justin Timberlake's performance is one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. The pop star - who released his fifth studio album this week - is making his third appearance at the American football showpiece. Special guests are generally a big feature of the show but Timberlake has so far played down expectations. Or is it merely a bit of misdirection to heighten the surprise? "I had a ton of grand ideas about special guests, from 'N SYNC to Jay [-Z] to Chris Stapleton to Janet," Timberlake told reporters last week. But this year...my band, The Tennessee Kids, I feel like they're my special guests, and I'm excited to rock the stage." The best (and worst) Super Bowl halftime shows However, Janet Jackson quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. Nipplegate uncovered: How Janet Jackson's Super Bowl wardrobe malfunction changed the world - and gave us YouTube "Thank you for your support and I do look forward to seeing you all very soon." Other rumours suggested he planned to use a hologram of Prince - one of the most famous former residents of Minneapolis, where the Super Bowl is being played - but that idea too was dismissed. 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance - live
· Live - Philadelphia Eagle v New England Patriots · Super Bowl fan uses Bitcoin to snap up tickets for $19,000 · Janet Jackson denies rumours of Super Bowl appearance · Are superstar quarter backs totally overrated? ·The nine reasons to hate the Super Bowl – and everything it stands for In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles Justin Timberlake's performance is one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. The pop star - who released his fifth studio album this week - is making his third appearance at the American football showpiece. Special guests are generally a big feature of the show but Timberlake has so far played down expectations. Or is it merely a bit of misdirection to heighten the surprise? "I had a ton of grand ideas about special guests, from 'N SYNC to Jay [-Z] to Chris Stapleton to Janet," Timberlake told reporters last week. But this year...my band, The Tennessee Kids, I feel like they're my special guests, and I'm excited to rock the stage." The best (and worst) Super Bowl halftime shows However, Janet Jackson quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. Nipplegate uncovered: How Janet Jackson's Super Bowl wardrobe malfunction changed the world - and gave us YouTube "Thank you for your support and I do look forward to seeing you all very soon." Other rumours suggested he planned to use a hologram of Prince - one of the most famous former residents of Minneapolis, where the Super Bowl is being played - but that idea too was dismissed. 1:43AM What a generation After the selfie, Justin Timberlake was dead to him. pic.twitter.com/GFllAoyNoz— Matt Schick (@ESPN_Schick) February 5, 2018 1:43AM Don't just take my word for it the Justin Timberlake performance was the concert equivalent of one slice of wonder white bread— rylee (@RyleeChillson) February 5, 2018 That Half-Time show was week and I am a Justin Timberlake fan. Bruno Mars + Prince were still the best ones so far.— True A (@true_nj) February 5, 2018 1:41AM And it's all over I guess if Timberlake is your thing then that was great. If not, well... There were none of the political overtones of Beyonce's extraordinary appearance last year. There weren't the sort of big name surprises to leave the audience gasping. And the Prince tribute felt a bit lacklustre. Or is it just me? 1:38AM Timberlake does his thing Justin Timberlake performs during the Pepsi Super Bowl LII Halftime Show Credit: Getty Images 1:34AM Prince does make an appearance More Purple Downtown Minny, less Timberlake.— David Aldridge (@daldridgetnt) February 5, 2018 a prince projection on a giant sheet outperformed timberlake even though timberlake had a billion set pieces and a 1,000 back-up dancers lol— Shea Serrano (@SheaSerrano) February 5, 2018 So Prince did appear. Not exactly as a duet but projected on to a big flag sort of affair. Plenty of suggestions that more Prince less Timberlake might have produced a more memorable show. And is I Would Die 4 U the best choice for a posthumous duet? So there WAS a rare @jtimberlake x Prince surprise duet after all. #SuperBowlpic.twitter.com/RG9l3PxIDg— Complex Music (@ComplexMusic) February 5, 2018 Simulated duet with Prince. In Minneapolis. Unreal. �� pic.twitter.com/h4AnIbg4Yr— Kristen Rodgers (@KristenERodgers) February 5, 2018 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
· Live - Philadelphia Eagle v New England Patriots · Super Bowl fan uses Bitcoin to snap up tickets for $19,000 · Janet Jackson denies rumours of Super Bowl appearance · Are superstar quarter backs totally overrated? ·The nine reasons to hate the Super Bowl – and everything it stands for In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles Justin Timberlake's performance is one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. The pop star - who released his fifth studio album this week - is making his third appearance at the American football showpiece. Special guests are generally a big feature of the show but Timberlake has so far played down expectations. Or is it merely a bit of misdirection to heighten the surprise? "I had a ton of grand ideas about special guests, from 'N SYNC to Jay [-Z] to Chris Stapleton to Janet," Timberlake told reporters last week. But this year...my band, The Tennessee Kids, I feel like they're my special guests, and I'm excited to rock the stage." The best (and worst) Super Bowl halftime shows However, Janet Jackson quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. Nipplegate uncovered: How Janet Jackson's Super Bowl wardrobe malfunction changed the world - and gave us YouTube "Thank you for your support and I do look forward to seeing you all very soon." Other rumours suggested he planned to use a hologram of Prince - one of the most famous former residents of Minneapolis, where the Super Bowl is being played - but that idea too was dismissed. 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
Justin Timberlake's Super Bowl halftime show: The verdict on his 'comeback' performance - live
· Live - Philadelphia Eagle v New England Patriots · Super Bowl fan uses Bitcoin to snap up tickets for $19,000 · Janet Jackson denies rumours of Super Bowl appearance · Are superstar quarter backs totally overrated? ·The nine reasons to hate the Super Bowl – and everything it stands for In Pictures: Super Bowl 2018, New England Patriots vs Philadelphia Eagles Justin Timberlake's performance is one of the most anticipated half-time shows in years - largely thanks to his role in Janet Jackson's nipplegate affair 14 years ago, when he ripped off a piece of her costume revealing rather too much. The pop star - who released his fifth studio album this week - is making his third appearance at the American football showpiece. Special guests are generally a big feature of the show but Timberlake has so far played down expectations. Or is it merely a bit of misdirection to heighten the surprise? "I had a ton of grand ideas about special guests, from 'N SYNC to Jay [-Z] to Chris Stapleton to Janet," Timberlake told reporters last week. But this year...my band, The Tennessee Kids, I feel like they're my special guests, and I'm excited to rock the stage." The best (and worst) Super Bowl halftime shows However, Janet Jackson quickly shot down rumours that she would appear. Jackson wrote on Twitter: "To put to rest any speculation or rumours as to whether I will be performing at the Super Bowl tomorrow: I will not. Nipplegate uncovered: How Janet Jackson's Super Bowl wardrobe malfunction changed the world - and gave us YouTube "Thank you for your support and I do look forward to seeing you all very soon." Other rumours suggested he planned to use a hologram of Prince - one of the most famous former residents of Minneapolis, where the Super Bowl is being played - but that idea too was dismissed. 1:30AM I Would Die 4 U Timberlake Credit: Getty Images "Minneapolis, this one's for you," and we're into the songs I know. We get some I Would Die 4 U, one of Prince's best from Purple Rain. 1:26AM Lip Nsync fail Tonight’s fails: 3. Gronk’s separation 2. Pats tackling 1. Timberlake’s lip sync— Jerry Thornton (@jerrythornton1) February 5, 2018 Timberlake has the dancing nailed. But his lips seem to be lost in that beard. (See what I did in that headline there?) 1:24AM On to the stage Timberlake has made it out from the bowels of the stadium on to the stage in the centre of the pitch. And he's running through a bunch of what I suspect are his songs, surrounded by a load of musicians. 1:20AM Jimmy Fallon starts it off TV host Jimmy Fallon welcomes us to the halftime show and we begin with Justin Timberlake in silhouette surrounded by lasers. And I might be the only one in the world without the faintest idea what this song is. 1:19AM Almost there They are getting ready for the Justin Timberlake halftime show. 70K people are getting ready to see JT inside US BANK STADIUM #WPXIpic.twitter.com/lx1VJ4aCHW— Damany (@DamanyLEWIS) February 5, 2018 1:16AM Han Solo teaser Never tell him the odds. Stay tuned for the brand new Solo: A Star Wars Story trailer tomorrow. Are you ready? #HanSolopic.twitter.com/jdtCqmrReW— Star Wars UK (@StarWarsUK) February 4, 2018 Teaser trailers? Trailer teasers? Is that a thing? I think we just had one. 1:08AM He's ready! Are you? ⚠️ Two minute warning. ⚠️ @Jumpman23#SBLIIpic.twitter.com/yBo3PZFAJJ— Justin Timberlake (@jtimberlake) February 5, 2018 1:04AM What price Janet Jackson appearing? Two minute warning. Let's go super hard during the halftime show to get #JanetJacksonAppreciationDay trending even higher. pic.twitter.com/GK17seaR6x— Matthew A. Cherry (@MatthewACherry) February 5, 2018 1:01AM Double duty Olympic ads The Super Bowl isn't the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game, so some Super Bowl ads are Olympics-related. NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete's Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn. Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter. Some Super Bowl ads will pull double duty. For instance, Coca-Cola's 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies. 12:57AM 17 arrested in light rail protest More on protests in Minneapolis tonight: Protesters blocked a light-rail line carrying Super Bowl ticketholders to the stadium in Minneapolis on Sunday evening, prompting 17 arrests. However, protests did not extend to the players, none of whom took to a knee during the national anthem - something that became a controversial feature of the past season. 12:51AM Special guests? Some things are just timeless �� Thank you for letting me be apart of your story @Pepsi! Watch the #SBLII commercial here: https://t.co/ozVKLiidH8pic.twitter.com/Vxr1jjSHep— Britney Spears (@britneyspears) February 1, 2018 The halftime show is generally peppered with special guests. Janet Jackson is at the top of most lists. But who else is flying under the radar? Jay-Z - He reportedly turned down the show before his pal Timberlake was offered it. Could they team up? Jimmy Fallon - Timberlake will join the TV host on his show after the game. So how about the singer returns the favour... during half-time... Britney Spears - the show is the time for unlikely reunions and a massive dollop of nostalgia. And consider this. Pepsi is sponsoring the show and Spears is appearing in one of the company's Super Bowl ads... A Michael Jackson hologram - Prince has been ruled out, so how about the star who injected new life into the halftime show all those years ago Janet Jackson - they have after all collaborated on a halftime show before... Morris Day - what odds a Prince theme to the show? Sheila E, the Purple One's former drummer, has already made waves by shooting down the hologram possibility. Or what about Day, another great local showman??? (This is the one I want.) 12:42AM Patriots coaching staff will be busy at halftime While we are awaiting the halftime show, give a thought for those who will miss it: The players. Down 15 points to 6 and 7 minutes to go in the half, the New England Patriots players have some hard work to do during the 30-minute break. The patriots are the best halftime adjustments team I’ve ever seen...just wait on it.— Devon Still (@Dev_Still71) February 5, 2018 12:23AM Who's watching? The odds were against her. But Lauren Woolstencroft never let that stop her. #StartYourImpossiblepic.twitter.com/WvcWoFNgB5— Toyota USA (@Toyota) February 2, 2018 Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. 12:10AM A blast from the past Gonna be real disappointed if there isn’t a left shark hologram during the #SuperBowl halftime show. pic.twitter.com/u4ipD5mVNv— Ryan Satin (@ryansatin) February 5, 2018 12:08AM Everyone is stoked i'm so ready for this disaster of a halftime show we're gonna get tonight— Shea Serrano (@SheaSerrano) February 5, 2018 11:59PM Music night Pink sings the national anthem Credit: Getty Images Justin Timberlake might the headliner at the Super Bowl halftime show, but he's following Leslie Odom Jr and Pink in musical performances. Odom sang "America the Beautiful" before the game backed by Minneapolis-area singers from the Angelica Cantanti Youth Choir and Commusication program. Pink sang "The Star Spangled Banner," after taking something from her mouth. Was it gum or was it a throat sweet? Earlier she had said she was battling flu. It wasn't clear if she sang to a pre-recorded track; the performance had an orchestra accompaniment, but there wasn't one on the field. 11:48PM Much love for Sheila E Today we celebrate U Prince. We love U ������ watch full video on SheilaE FB #NFL#Prince#SheilaE#Minneapolis#Superbowlpic.twitter.com/xiEyKTwim6— SheilaEdrummer (@SheilaEdrummer) January 29, 2018 When rumours emerged that Justin Timberlake was planning to use a hologram of hometown boy Prince during his halftime show in Minneapolis it was Sheila E - long time Prince collaborator - who publicly pointed out that the purple one had always said it was wrong for performers to appear posthumously. And so Timberlake's people reached out to her to say there was no plan for a Prince hologram to appear in the show. 11:33PM No kneeling Super Bowl players avoided controversy on Sunday as none of them knelt in protest during the national anthem, sparing the National Football League a story that might overshadow the championship game. 11:32PM Protests in Minneapolis Police in Minneapolis have removed protesters who locked themselves across a light-rail line near US Bank Stadium, temporarily halting trains carrying fans to the Super Bowl. Live footage from the scene Sunday showed police working to unlock or cut locks the protesters had used at the stop near the University of Minnesota's West Bank station. That's about a half-mile from the stadium. The footage showed protesters in zip ties waiting to board a bus to be carried from the scene. Protesters blocked the line shortly after 2 pm, saying they were protesting police brutality as well as the light-rail line being turned over to Super Bowl fans for the day.
The logo of the Paris candidacy for the 2024 Olympic and Paralympic Games is pictured in Paris, France, February 17, 2016. REUTERS/Benoit Tessier
The logo of the Paris candidacy for the 2024 Olympic and Paralympic Games is pictured in Paris
The logo of the Paris candidacy for the 2024 Olympic and Paralympic Games is pictured in Paris, France, February 17, 2016. REUTERS/Benoit Tessier
Donald Trump used the harrowing story of a North Korean defector to highlight the brutality of Kim Jong-un's regime during his State of the Union address on Tuesday night. Ji Seong-ho, who was among the guests of honour for the president's speech to Congress, was hailed as "an inspiration to us all" and received a standing ovation from the lawmakers. The president described how Mr Ji was a "starving boy in North Korea" 22 years ago when he tried to steal coal from a train to barter for food. "In the process, he passed out on the train tracks, exhausted from hunger. He woke up as a train ran over his limbs," Mr Trump said. Mr Ji lost his left leg above the knee and his left hand at the wrist, enduring "amputations without anything to dull the pain". North Korean defector Ji Seong-ho is acknowledged by U.S. President Trump as he delivers his State of the Union address in Washington Credit: Reuters The president said Mr Ji was later tortured after returning from a brief trip to China. "His tormentors wanted to know if he had met any Christians. He had - and he resolved to be free," the president said. In 2006, Mr Ji escaped North Korea via the Tumen River. "I knew from that point, the next time I go to North Korea will be when reunification finally happens," he said in a 2012 interview, recalling the moment he pulled himself out of the water and onto the banks of the Chinese side. Mr Trump described how "Seong-ho travelled thousands of miles on crutches across China and Southeast Asia to freedom. Most of his family followed. His father was caught trying to escape, and was tortured to death". When he arrived in South Korea, the doctors were shocked at his condition. "They said that of all the North Koreans that make it here, someone with such disabilities was rare to see," Mr Ji said in the interview. The 35-year-old now helps rescue other defectors from North Korea and "broadcasts into North Korea what the regime fears the most - the truth", Mr Trump said. "Seong-ho's story is a testament to the yearning of every human soul to live in freedom," the president said, as the defector held his old crutches aloft. In numbers | North Korean defectors Mr Ji has spoken of his ordeal in the past. "I needed surgery (after the rail accident), but they didn't have anaestheic," he said in 2014. "I remember the doctor carrying me into the operating room and they had to hold me down while they operated. I could hear the saw going through my bones." After the operation, he said hospital staff gave him cigarettes as painkillers before his leg became infected and required a second amputation, this time above the knee. He was sent home after just 15 days. Discussing his detention after returning from China, he said: "They told me that because I was disabled, I had hurt the dignity of North Korea by going to China to beg and that I had humiliated Kim Jong-il. They told me the people in North Korea are happy so how dare I go there and be a beggar. "They said people like me should just die," he added. "That really hurt." FAQ | North Korean defection Mr Ji described the harsh treatment of disabled people in North Korea when he addressed a British parliamentary inquiry in 2014. "In North Korea, the handicapped are not divided in terms of their disability, but whether you are a child of the elite or not," he said. "Only the children of the elite have good medical facilities and expensive wheelchairs, and only they get to go things like the Paralympics," he said, alluding to the 17-year-old North Korean swimmer Rim Ju Song at the London Paralympics in 2012. Donald Trump's State of the Union address He claims that babies with disabilities are taken away by hospital staff, never to be seen again, and that children with developmental difficulties are neglected until they die. Mr Trump also used the address to acknowledge the parents of American college student Otto Warmbier, who died shortly after being released from detention in North Korea. "You are powerful witnesses to a menace that threatens our world, and your strength inspires us all," the president said. "Tonight, we pledge to honor Otto's memory with American resolve."
Ji Seong-ho: A North Korean defector's brutal journey from torture and starvation to Donald Trump's state of the union
Donald Trump used the harrowing story of a North Korean defector to highlight the brutality of Kim Jong-un's regime during his State of the Union address on Tuesday night. Ji Seong-ho, who was among the guests of honour for the president's speech to Congress, was hailed as "an inspiration to us all" and received a standing ovation from the lawmakers. The president described how Mr Ji was a "starving boy in North Korea" 22 years ago when he tried to steal coal from a train to barter for food. "In the process, he passed out on the train tracks, exhausted from hunger. He woke up as a train ran over his limbs," Mr Trump said. Mr Ji lost his left leg above the knee and his left hand at the wrist, enduring "amputations without anything to dull the pain". North Korean defector Ji Seong-ho is acknowledged by U.S. President Trump as he delivers his State of the Union address in Washington Credit: Reuters The president said Mr Ji was later tortured after returning from a brief trip to China. "His tormentors wanted to know if he had met any Christians. He had - and he resolved to be free," the president said. In 2006, Mr Ji escaped North Korea via the Tumen River. "I knew from that point, the next time I go to North Korea will be when reunification finally happens," he said in a 2012 interview, recalling the moment he pulled himself out of the water and onto the banks of the Chinese side. Mr Trump described how "Seong-ho travelled thousands of miles on crutches across China and Southeast Asia to freedom. Most of his family followed. His father was caught trying to escape, and was tortured to death". When he arrived in South Korea, the doctors were shocked at his condition. "They said that of all the North Koreans that make it here, someone with such disabilities was rare to see," Mr Ji said in the interview. The 35-year-old now helps rescue other defectors from North Korea and "broadcasts into North Korea what the regime fears the most - the truth", Mr Trump said. "Seong-ho's story is a testament to the yearning of every human soul to live in freedom," the president said, as the defector held his old crutches aloft. In numbers | North Korean defectors Mr Ji has spoken of his ordeal in the past. "I needed surgery (after the rail accident), but they didn't have anaestheic," he said in 2014. "I remember the doctor carrying me into the operating room and they had to hold me down while they operated. I could hear the saw going through my bones." After the operation, he said hospital staff gave him cigarettes as painkillers before his leg became infected and required a second amputation, this time above the knee. He was sent home after just 15 days. Discussing his detention after returning from China, he said: "They told me that because I was disabled, I had hurt the dignity of North Korea by going to China to beg and that I had humiliated Kim Jong-il. They told me the people in North Korea are happy so how dare I go there and be a beggar. "They said people like me should just die," he added. "That really hurt." FAQ | North Korean defection Mr Ji described the harsh treatment of disabled people in North Korea when he addressed a British parliamentary inquiry in 2014. "In North Korea, the handicapped are not divided in terms of their disability, but whether you are a child of the elite or not," he said. "Only the children of the elite have good medical facilities and expensive wheelchairs, and only they get to go things like the Paralympics," he said, alluding to the 17-year-old North Korean swimmer Rim Ju Song at the London Paralympics in 2012. Donald Trump's State of the Union address He claims that babies with disabilities are taken away by hospital staff, never to be seen again, and that children with developmental difficulties are neglected until they die. Mr Trump also used the address to acknowledge the parents of American college student Otto Warmbier, who died shortly after being released from detention in North Korea. "You are powerful witnesses to a menace that threatens our world, and your strength inspires us all," the president said. "Tonight, we pledge to honor Otto's memory with American resolve."
Donald Trump used the harrowing story of a North Korean defector to highlight the brutality of Kim Jong-un's regime during his State of the Union address on Tuesday night. Ji Seong-ho, who was among the guests of honour for the president's speech to Congress, was hailed as "an inspiration to us all" and received a standing ovation from the lawmakers. The president described how Mr Ji was a "starving boy in North Korea" 22 years ago when he tried to steal coal from a train to barter for food. "In the process, he passed out on the train tracks, exhausted from hunger. He woke up as a train ran over his limbs," Mr Trump said. Mr Ji lost his left leg above the knee and his left hand at the wrist, enduring "amputations without anything to dull the pain". North Korean defector Ji Seong-ho is acknowledged by U.S. President Trump as he delivers his State of the Union address in Washington Credit: Reuters The president said Mr Ji was later tortured after returning from a brief trip to China. "His tormentors wanted to know if he had met any Christians. He had - and he resolved to be free," the president said. In 2006, Mr Ji escaped North Korea via the Tumen River. "I knew from that point, the next time I go to North Korea will be when reunification finally happens," he said in a 2012 interview, recalling the moment he pulled himself out of the water and onto the banks of the Chinese side. Mr Trump described how "Seong-ho travelled thousands of miles on crutches across China and Southeast Asia to freedom. Most of his family followed. His father was caught trying to escape, and was tortured to death". When he arrived in South Korea, the doctors were shocked at his condition. "They said that of all the North Koreans that make it here, someone with such disabilities was rare to see," Mr Ji said in the interview. The 35-year-old now helps rescue other defectors from North Korea and "broadcasts into North Korea what the regime fears the most - the truth", Mr Trump said. "Seong-ho's story is a testament to the yearning of every human soul to live in freedom," the president said, as the defector held his old crutches aloft. In numbers | North Korean defectors Mr Ji has spoken of his ordeal in the past. "I needed surgery (after the rail accident), but they didn't have anaestheic," he said in 2014. "I remember the doctor carrying me into the operating room and they had to hold me down while they operated. I could hear the saw going through my bones." After the operation, he said hospital staff gave him cigarettes as painkillers before his leg became infected and required a second amputation, this time above the knee. He was sent home after just 15 days. Discussing his detention after returning from China, he said: "They told me that because I was disabled, I had hurt the dignity of North Korea by going to China to beg and that I had humiliated Kim Jong-il. They told me the people in North Korea are happy so how dare I go there and be a beggar. "They said people like me should just die," he added. "That really hurt." FAQ | North Korean defection Mr Ji described the harsh treatment of disabled people in North Korea when he addressed a British parliamentary inquiry in 2014. "In North Korea, the handicapped are not divided in terms of their disability, but whether you are a child of the elite or not," he said. "Only the children of the elite have good medical facilities and expensive wheelchairs, and only they get to go things like the Paralympics," he said, alluding to the 17-year-old North Korean swimmer Rim Ju Song at the London Paralympics in 2012. Donald Trump's State of the Union address He claims that babies with disabilities are taken away by hospital staff, never to be seen again, and that children with developmental difficulties are neglected until they die. Mr Trump also used the address to acknowledge the parents of American college student Otto Warmbier, who died shortly after being released from detention in North Korea. "You are powerful witnesses to a menace that threatens our world, and your strength inspires us all," the president said. "Tonight, we pledge to honor Otto's memory with American resolve."
Ji Seong-ho: A North Korean defector's brutal journey from torture and starvation to Donald Trump's state of the union
Donald Trump used the harrowing story of a North Korean defector to highlight the brutality of Kim Jong-un's regime during his State of the Union address on Tuesday night. Ji Seong-ho, who was among the guests of honour for the president's speech to Congress, was hailed as "an inspiration to us all" and received a standing ovation from the lawmakers. The president described how Mr Ji was a "starving boy in North Korea" 22 years ago when he tried to steal coal from a train to barter for food. "In the process, he passed out on the train tracks, exhausted from hunger. He woke up as a train ran over his limbs," Mr Trump said. Mr Ji lost his left leg above the knee and his left hand at the wrist, enduring "amputations without anything to dull the pain". North Korean defector Ji Seong-ho is acknowledged by U.S. President Trump as he delivers his State of the Union address in Washington Credit: Reuters The president said Mr Ji was later tortured after returning from a brief trip to China. "His tormentors wanted to know if he had met any Christians. He had - and he resolved to be free," the president said. In 2006, Mr Ji escaped North Korea via the Tumen River. "I knew from that point, the next time I go to North Korea will be when reunification finally happens," he said in a 2012 interview, recalling the moment he pulled himself out of the water and onto the banks of the Chinese side. Mr Trump described how "Seong-ho travelled thousands of miles on crutches across China and Southeast Asia to freedom. Most of his family followed. His father was caught trying to escape, and was tortured to death". When he arrived in South Korea, the doctors were shocked at his condition. "They said that of all the North Koreans that make it here, someone with such disabilities was rare to see," Mr Ji said in the interview. The 35-year-old now helps rescue other defectors from North Korea and "broadcasts into North Korea what the regime fears the most - the truth", Mr Trump said. "Seong-ho's story is a testament to the yearning of every human soul to live in freedom," the president said, as the defector held his old crutches aloft. In numbers | North Korean defectors Mr Ji has spoken of his ordeal in the past. "I needed surgery (after the rail accident), but they didn't have anaestheic," he said in 2014. "I remember the doctor carrying me into the operating room and they had to hold me down while they operated. I could hear the saw going through my bones." After the operation, he said hospital staff gave him cigarettes as painkillers before his leg became infected and required a second amputation, this time above the knee. He was sent home after just 15 days. Discussing his detention after returning from China, he said: "They told me that because I was disabled, I had hurt the dignity of North Korea by going to China to beg and that I had humiliated Kim Jong-il. They told me the people in North Korea are happy so how dare I go there and be a beggar. "They said people like me should just die," he added. "That really hurt." FAQ | North Korean defection Mr Ji described the harsh treatment of disabled people in North Korea when he addressed a British parliamentary inquiry in 2014. "In North Korea, the handicapped are not divided in terms of their disability, but whether you are a child of the elite or not," he said. "Only the children of the elite have good medical facilities and expensive wheelchairs, and only they get to go things like the Paralympics," he said, alluding to the 17-year-old North Korean swimmer Rim Ju Song at the London Paralympics in 2012. Donald Trump's State of the Union address He claims that babies with disabilities are taken away by hospital staff, never to be seen again, and that children with developmental difficulties are neglected until they die. Mr Trump also used the address to acknowledge the parents of American college student Otto Warmbier, who died shortly after being released from detention in North Korea. "You are powerful witnesses to a menace that threatens our world, and your strength inspires us all," the president said. "Tonight, we pledge to honor Otto's memory with American resolve."
Russia has been banned from the 2018 Paralympic Games, officials announced on Monday, refusing to lift a ban because of what they called an insufficient recovery from the Russian doping scandal. But some of the athletes will have the opportunity to compete at the coming Winter Games — a decision taken with some disagreement among top Paralympics executives, who were unanimous in their decision not to lift the ban. “What was uncovered was not a minor breach of an obligation,” Andrew Parsons, president of the International Paralympic Committee, said at a news conference in Bonn, Germany on Monday. “This was an orchestrated attack on the integrity of sport.” Justifying the continued ban, Mr. Parsons pointed to Russian officials’ lacking cooperation with global sports regulators as well as their failure to acknowledge the evidence of systematic cheating laid out nearly two years ago. Critically, however, he also praised “solid progress” within Russia with respect to antidoping education and drug testing — progress that had inspired confidence in the organization’s ability to distinguish between clean athletes and tainted ones, he said. Each Russian Paralympian who is approved to compete, he said, will be identified in competition as a “Neutral Paralympic Athlete.” Olympic officials have approved individual Russian athletes to be identified by their nationality, as “Olympic athlete from Russia.” Russia’s state-backed cheating, deconstructed in investigative reports in 2016, corrupted the results of numerous major global competitions across disciplines and years — most dramatically the 2014 Olympic and Paralympic Games in Sochi, Russia. At those Paralympics, the host nation won 80 medals, nearly five dozen more than the second-ranking country. Immediately after the revelations that Russian Paralympians had used anabolic steroids to gain an edge over their competitors in Sochi, the Paralympic Committee banned Russia in August 2016, weeks ahead of the Rio Games. Philip Craven, then head of the committee, denounced Russia as having chosen “medals over morals.”
Russian paralympics team banned from Winter Olympics in March for doping
Russia has been banned from the 2018 Paralympic Games, officials announced on Monday, refusing to lift a ban because of what they called an insufficient recovery from the Russian doping scandal. But some of the athletes will have the opportunity to compete at the coming Winter Games — a decision taken with some disagreement among top Paralympics executives, who were unanimous in their decision not to lift the ban. “What was uncovered was not a minor breach of an obligation,” Andrew Parsons, president of the International Paralympic Committee, said at a news conference in Bonn, Germany on Monday. “This was an orchestrated attack on the integrity of sport.” Justifying the continued ban, Mr. Parsons pointed to Russian officials’ lacking cooperation with global sports regulators as well as their failure to acknowledge the evidence of systematic cheating laid out nearly two years ago. Critically, however, he also praised “solid progress” within Russia with respect to antidoping education and drug testing — progress that had inspired confidence in the organization’s ability to distinguish between clean athletes and tainted ones, he said. Each Russian Paralympian who is approved to compete, he said, will be identified in competition as a “Neutral Paralympic Athlete.” Olympic officials have approved individual Russian athletes to be identified by their nationality, as “Olympic athlete from Russia.” Russia’s state-backed cheating, deconstructed in investigative reports in 2016, corrupted the results of numerous major global competitions across disciplines and years — most dramatically the 2014 Olympic and Paralympic Games in Sochi, Russia. At those Paralympics, the host nation won 80 medals, nearly five dozen more than the second-ranking country. Immediately after the revelations that Russian Paralympians had used anabolic steroids to gain an edge over their competitors in Sochi, the Paralympic Committee banned Russia in August 2016, weeks ahead of the Rio Games. Philip Craven, then head of the committee, denounced Russia as having chosen “medals over morals.”
Investigation launched after GB Paralympic medal hopeful Cassie Cava stripped of funding and kicked off team while recovering from gang rape
Investigation launched after GB Paralympic medal hopeful Cassie Cava stripped of funding and kicked off team while recovering from gang rape
Investigation launched after GB Paralympic medal hopeful Cassie Cava stripped of funding and kicked off team while recovering from gang rape
Investigation launched after GB Paralympic medal hopeful stripped of funding and kicked off team while recovering from gang rape
Investigation launched after GB Paralympic medal hopeful stripped of funding and kicked off team while recovering from gang rape
Investigation launched after GB Paralympic medal hopeful stripped of funding and kicked off team while recovering from gang rape

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